Curling irons, also known as curling tongs, are hair care devices used to curl hair by applying heat to it in order to relax its cross-linked cysteine bonds and allow manipulation into ringlets or waves. Traditionally made of metal tubes that heat up when plugged into an electric socket, modern curling irons can be constructed of ceramic, plastic or tourmaline coated plates to protect hair from damage during styling. With their ability to add texture and bounce to any hair type with just a few twists and flips, curling irons offer an easy solution for creating loose curls, tight ringlets or smooth waves.

The Global Curling Irons Market is estimated to be valued at US$ 1.49 Bn in 2024 and is expected to exhibit a CAGR of 7.8% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in The Curling Irons are Lockheed Martin, Northrop Grumman, Analytical Graphics, ExoAnalytic Solutions, Schafer, Etamax Space, Vision Engineering Solutions, Applied Defense Solutions, Spire Global, Harris. The increasing demand for styling versatility to create various hairstyles at home easily and conveniently is fueling the growth of the global curling irons market. Advancements such as ceramic tourmaline coated barrels that cause less damage to hair strands during styling and instant heat technology have made curling irons more popular hair styling tools.

Market trends

Demand for multifunctional hair styling tools is increasing owing to busy lifestyles. Curling irons that can both curl and straighten hair help save time and meet this demand. Another trend is the growing popularity of smart connected curling irons that can be programmed through mobile applications to heat up at preset temperatures for different hair textures. This helps reduce heat damage while achieving the desired look.

Market Opportunities

The burgeoning online retail market boosts the sale of curling irons with easy product discovery and comparisons. Marketers can leverage this to target consumers in tier-2 and tier-3 cities as well. Another opportunity lies in promoting curling irons for men to create casually styled textured looks, an emerging trend in the male grooming industry.

Impact of COVID-19 on Curling Irons Market:

The COVID-19 pandemic has significantly impacted the global curling irons market. During the peak of lockdowns in 2020, the market recorded a decline in sales as salons and spas were closed for several months. Consumers also postponed hair styling and avoided using styling appliances at home due to fear of virus spread. However, as restrictions have eased since mid-2021, the market has witnessed steady recovery. Improved availability of styling products online has boosted demand. Home hair trimming and styling kits including curling irons emerged as a trend during the pandemic.

Companies have expanded their e-commerce presence to cater to rising online sales. They focus on affordable multi-functional products as consumers seek value for money. While in-salon treatments remained low due to safety concerns in 2021, at-home hair solutions gained prominence. It remains to be seen if consumers continue DIY routines in post-pandemic. Firms promoting hygienic products, educational videos may aid retaining new customers. Overall, COVID-19 accelerated trends favorable for growth though short-term decline occurred. Continuous innovation, accessibility will help the market regain pre-pandemic levels in 2022-23.

Geographical regions with major market concentration in terms of value include North America, Western Europe and Asia Pacific excluding Japan. North America accounts for the largest share currently led by the US, followed by Western Europe. The Asia Pacific region excluding Japan has shown fastest growth in recent years and is expected to continue its momentum, driven by large populations and rising incomes in countries such as China and India.

Geographical regions that have seen fastest growth rate for Curling Irons Market include Asia Pacific countries such as China, South Korea and Southeast Asian nations. Rapid urbanization, growing middle class, increased spending on personal care and beauty products have fueled sales in these countries. Easy access to trending styles online and affordable products have made curling irons popular among young consumers in the region. Evolving lifestyles and greater willingness to experiment with looks present opportunities for market players.

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