It is fun sitting before the computer and doodling for earning. That is the general opinion of graphic design clients of designers. Thus, it can be irksome for designers bidding for services and being asked questions for every cent they ask. To get annoyed is natural as, like many professionals, they know that they merit the money they demand. They know that their services are essential, and they understand how their clients can benefit from their services. However, they must explain their services such that their client understands their value proposition. Else, they must spend a lot of energy convincing clients of the reason to hire them.

Definite elements of advertising are more computable than others. For example, a digital advertising agency may be able to make a good value proposition with figures and data. However, it can be much more difficult for graphic designers to make a good value proposition.

However, graphic designers can create a killer rfp response for building their client base. For this, they must explain how their visual creativity will fetch their client dollars. For this, they must address some areas.

Problem Statement

The correct problem statement should address the client's concerns about its brand. In addition, the company should check its client's online and offline marketing materials and understand the gaps.

Proposed Solution

People experiencing bodily pain would not like ideas on stopping the pain. They would like precise instructions on stopping the pain. That’s the feeling of clients about their “pain”.

The company should inform the client that it can fashion designs explicit to their industry requirements. The company should also inform that it will do upgrades to the relevant offline media of the client.

The company should answer some questions, like:

•What is included in its graphic design that will generate a comprehensive advertising campaign for the client

•Whether it plays any part beyond generating appealing images, and if yes, what

The company can make its value proposition better by discussing ideas like website design to accommodate the new products of the client and technology upgrades. More? The company can discuss the design of social media, mobile apps, etc.

Benefits

Next is informing the client know the outcome it can expect after investing revenue into the company’s services. The company should explain the importance of its graphic design beyond pretty images in the rfp response. It should present the benefits such that they are full of value. The client will be able to understand the impact of the images on its bottom line.

Pricing Information

Creative professionals often hesitate to ask for money. However, the company must take a stand for its brand. Here the company should state its fees. The company should be confident, clear, and transparent while stating its fees. A good thing to do is to include payment milestones for a project that has the scope for them.