How to Conquer the YouTube Algorithm
Why you need video marketing?
The market of digital video advertising in the USA annually grows by 30% (2.5 billion dollars). The proportion of users browsing the Internet clips also increases proportionally. In 2015, we spend on an online video 1 hour 16 minutes a day. Video marketing should become an indispensable part of the advertising strategy. Another important term that will be discussed here will be of YouTube views and the role it plays in the overall channel’s success.
A few figures:
•74% of all Internet traffic will fall to the share of video in 2017.
•65% of users watch more than 3/4 of the video. Video content becomes a priority for customers. It's worth thinking about converting the texts of your site into video.
•93% of marketers use video content. Ways to use video content are very diverse: you can embed video in sites, in email-lists, use for feedback from readers.
•The use of the word "video" in the title of the letter increases the number of discoveries by 19%, the number of transitions by 65% and reduces the percentage of comments by 26%.
•B2B and B2C marketers include the use of video content in the Top 3 most effective marketing tactics in social networks.
•69% of smartphone users decide to purchase after watching the video on the websites of online stores.
Tactics for video marketing
The removal of video snippets in Google's issuance, the removal of the tagged page and the keyword tool in YouTube - all the events of recent months indicate that Google has seriously taken up video sharing and decided to change the rules of the game for video marketing in general. Let's look more closely, as in the new conditions, to build a successful tactic of promoting your video content. Well, not only on YouTube you can Buy Facebook Followers through a renowned platform by paying a nominal fee.
Deleting a tag page
There were even opinions that YouTube is leaving the world without tags, but they were simply closed from viewing, so that some unconscious cheaters do not copy the tags from the top videos into their videos, preventing the correct ranking.
By the way, let's see what factors today influence the ranking of content on YouTube.
Factors for ranking videos on YouTube
All these indicators should be taken into account. Yes, there is a lot of information for digestion, so we will highlight the most significant factors:
•Keywords in title.
•Audience retention time.
•Keywords in the description of the video.
•Well-formed keywords.
•The length of the video.
•The number of people who have subscribed to the channel after watching the video.
•Comments.
•Number of likes and dislikes.
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Original Reference: https://goo.gl/mBEaCy