Advanced Video Coding (AVC) has served as a workhorse in the video streaming industry for several years, but as technology evolves and video demands increase, next-generation video coding technologies are emerging to address new challenges and opportunities.

One of the most significant advancements is High Efficiency Video Coding (HEVC) or H.265, which offers superior video compression performance compared to AVC. HEVC achieves better compression efficiency, allowing for higher video quality at lower bit rates. This technology has become increasingly popular, especially for 4K and ultra-high-definition video content.

However, the development of video coding does not stop at HEVC. Researchers and standardization bodies are actively working on the successor of HEVC – Versatile Video Coding (VVC) or H.266. VVC aims to provide even greater compression efficiency and improved video quality, making it an attractive option for the future of video streaming and distribution.

The Advanced Video Coding (AVC) market has witnessed substantial growth in recent years, fueled by the increasing demand for high-definition and ultra-high-definition video content. As internet bandwidth continues to improve, users expect seamless streaming experiences with minimal buffering, and AVC has played a crucial role in meeting these expectations.

Beyond VVC, other cutting-edge video coding technologies are being explored, including machine learning-based codecs and neural network-driven compression. These innovative approaches have the potential to revolutionize video coding by incorporating artificial intelligence to optimize compression algorithms, resulting in unparalleled video quality and reduced data consumption.

Furthermore, immersive video experiences, such as virtual reality (VR) and augmented reality (AR), present unique challenges for video coding. Emerging standards and technologies like Omnidirectional Media Format (OMAF) and Light Field Video Coding (LFVC) are being developed to enable efficient and high-quality coding of immersive content.

The future of video coding goes beyond Advanced Video Coding (AVC). Next-generation technologies like HEVC, VVC, machine learning-based codecs, and immersive video coding will shape the landscape of video streaming, delivering higher quality, more immersive experiences, and better compression efficiency for content creators and consumers alike.