Do you own the footholds on the social platforms? Are your social accounts active? Obviously, you might have had the social accounts which nowadays have also become mandatory to have. If you are still not having any form of the social account then, you are late so have it today or have it now.
Additionally, having a social account for personalized updates and information is not enough, in fact, having a social account for a purpose of the branding and promotion of your business is much more suggested as it will assist you with a great boom in the market and in an overall industry.
So, engage yourself in the tactics and practices of the Social Media Marketing and gather more of the clients and target audience almost on the daily basis. The only term is that you need to be more active regularly on all forms of the different social platforms.