Asia-Pacific black tea market was valued at around $12.2 billion in 2018, which is further estimated to reach around $18 billion in 2025 at a CAGR of 5.8% during the forecast period. Asia-Pacific is the largest producer and consumer of tea all across the globe. Due to this, the region has the largest market share during the forecast period. Major countries contributing to the market include China, India, Indonesia, Sri Lanka, and Vietnam. These countries are major tea producers.

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The major health benefit of the consumption of black tea includes its nutritional value, anti-cancer benefits, digestive benefits, beneficial effects on skin and hair health. Black tea has its origin in China. Black tea is grown and processed across the globe in varying geographies and climates. India, Sri Lanka and Africa are the three major producers of black tea. According to the Food and Organization of the United Nations, the production of black tea across the globe is projected to rise annually by 2.2% over the next decade to reach 4.4 million tons in 2027, reflecting major output increase in China, Kenya, and Sri Lanka. With this, China would reach the output levels of Kenya, the largest black tea exporter across the globe.

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China and India are also major consumers of tea hence consume 70-80% of the total tea produced domestically, whereas countries such as Indonesia, Sri Lanka, and Vietnam are the major exporter of tea. These countries are emerging economies and the consumption of loose tea powder is significantly high as compared to tea bags and ready to drink tea. The market is fragmented as thousands of companies work in tea processing and exports however some global players such as Tata Group, Unilever Ltd., and Nestlé S.A. are significantly working in the region. 

Tea and tea-based drinks are considered to be the most convenient hot drinks. Due to its easy availability and accessibility in all food retail formats, RTD tea has been the most popular format of flavored tea and tea-based beverages in recent years. In recent years, the increasing demand for on-the-go health drinks has boosted the market prospects of the Asia-Pacific market for tea and tea-based drinks. There are several companies offering tea and tea-based beverages; some major players of this market include Tata Global Beverages, R.Twining and Co., Ltd., The Republic of Tea, Inc., Nestle, Starbucks Corp., Unilever Group, and Associated British Foods PLC.

Market Segmentation

Asia-Pacific Black Tea Market by Format

• Ready-to-Drink
• Loose Tea Powder
• Tea Bags

Asia-Pacific Black Tea Market by Nature

• Organic
• Conventional

Regional Analysis

• China
• India
• Japan
• Rest of Asia-Pacific

Company Profiles

• Alkaloid AD Skopje 
• AMORE Pacific Corp.
• Arbor Tea (New World Tea, LLC)
• Associated British Foods PLC
• Barry's Tea
• Bettys & Taylors Group Ltd.
• Celestial Seasonings, Inc.
• Tata Global Beverages
• McLeod Russel India, Ltd
• Nestlé S.A. 
• Numi Inc.
• Organic India Pvt. Ltd. 
• R.Twining and Co., Ltd.
• Starbucks Corp.
• Unilever Group 

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