Market Overview:

Pickleball is a racquet sport that combines elements of badminton, tennis, and table tennis. It is played both as a recreational and competitive sport. With the ongoing surge in popularity of the sport, the demand for pickleball-specific apparel such as jerseys, t-shirts, shorts, skirts, and pants is also on the rise. Pickleball apparel offers comfort, flexibility, breathability, and durability needed for the sport. The performance and moisture-wicking characteristics of such apparel help players perform better and stay cool during the game.

Pickleball apparel market is estimated to be valued at USD 570.1 Mn in 2024 and is expected to reach USD 1,090.2 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 9.7% from 2024 to 2031.

Key Takeaways

Key players operating in the Pickleball apparel market are Adidas AG, ANTA Sports Products Ltd., Babolat, Bolle Brands France SAS, Civil Apparel, Ellesse Ltd., FILA Holdings Corp., Fromuth Pickleball, Hanesbrands Inc., Maus Freres SA, New Balance Athletics Inc., Nike Inc., Olla LLC dba PickleballCentral, and Sport Life.

The growing participation in Pickleball Apparel Market Trends across both amateur and professional levels presents significant opportunities for manufacturers to introduce innovative apparel products tailored for the sport. Favorable governmental initiatives to promote pickleball are also encouraging recreational participation.

Leading apparel brands are expanding their pickleball product lines globally to capitalize on the rising traction of the sport worldwide. Partnerships with pickleball associations and sponsorships of tournaments are helping brands penetrate developing regional markets like Asia Pacific and Latin America.

Market Drivers:

Growing popularity and commercialization of pickleball as a competitive sport: Professional and collegiate pickleball leagues are attracting greater viewership and sponsorship deals, driving the demand for specialized apparel.

Rising health and fitness benefits associated with pickleball: The sport offers low-impact cardiovascular exercise and is an engaging recreational activity for people of all ages, making it one of the fastest growing recreational activities in the U.S.

Market Restraints:

Availability of generic apparel: Lack of strong brand identification has resulted in sale of generic apparel for pickleball that does not meet the performance needs of the sport.

Limited retail distribution in developing countries: Wide availability of pickleball-specific apparel remains an issue outside of core geographical markets like North America and Western Europe limiting market potential.

Segment Analysis
Pickleball apparel for men is the dominating sub segment accounting for over 50% share of the overall market. The growth can be attributed to increasing popularity and participation of pickleball among men. There has been a significant rise in the number of amateur as well as professional male pickleball players over the past few years. Therefore, the demand for high-quality and comfortable apparel designed specifically for men playing pickleball has risen substantially.

The women's pickleball apparel segment is also growing at a steady rate supported by growing involvement of women in the sport. Launch of attractive styles and designs by leading brands has boosted the purchase of pickleball clothing by women. Moreover, introduction of activewear made of breathable fabrics accessible across budget ranges has expanded the potential consumer base in this segment.

Global Analysis
The North American region currently dominates the global pickleball apparel market with the largest revenue share. USA, in particular, has emerged as the powerhouse considering the humongous popularity of pickleball in the country. Availability of wide assortment of apparel from diverse brands and convenient retail distribution have further strengthened North America's dominance. Asia Pacific is identified as the fastest growing regional market and will continue exhibiting double digit growth over the forecast period. Increasing health awareness and participation in recreational sports in countries such as China, India and Japan is propelling the pickleball apparel demand in Asia Pacific. Furthermore, rising expat population and tourists from North America familiar with pickleball will boost its brand visibility and uptake in Asia Pacific region going ahead.

About Author:

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)