Pediatric nutrition includes specially formulated supplements for children to meet the daily nutrition requirements. It provides vitamins, minerals, and other essential nutrients to children. The pediatric population is growing substantially across the world and requires scientifically validated dietary supplements to ensure healthy growth and development.

The global Pediatric Nutrition Market is estimated to be valued at US$ 14.22 Billion in 2023 and is expected to exhibit a CAGR Of 3.2% over the forecast period 2023 To 2030, as highlighted in a new report published by Coherent Market Insights.

Market Opportunity:

The opportunity of addressing children malnutrition presents lucrative prospects for the pediatric nutrition market. According to UNICEF, almost 150 million children are stunted due to malnutrition worldwide. Malnutrition in early childhood results in reduced cognitive and physical development. It also increases the risks of infections and non-communicable diseases later in life. Pediatric nutritional supplements can help overcome malnutrition by providing critical nutrients and supporting overall growth. With rising awareness about pediatric healthcare, manufacturers have opportunities to launch specialized and clinically-approved formulations targeting undernourished kids and bolstering long-term health benefits. This presents an opportunity for market players to solve the growing issue of childhood malnutrition while tapping growth opportunities.

Porter's Analysis

Threat of new entrants: Low barriers to entry due to low raw material and capital investment requirements. However, well established brands occupy major market share creating customer loyalty.

Bargaining power of buyers: High due to availability of numerous product alternatives providing buyers with high choice and bargaining power. Buyers can opt for substitute products if price increases.

Bargaining power of suppliers: Moderate as few manufacturers globally produce pediatric nutrition ingredients. However, ease of forward integration reduces supplier bargaining power.

Threat of new substitutes: Moderate threat from new supplements, probiotics and alternative formula products. Innovation and new product launches continue to expand substitution options.

Competitive rivalry: High rivalry due to presence of major global players. Companies compete on quality, claims, taste, packaging and pricing to gain market share.

SWOT Analysis

Strengths: Growing health awareness. Rising income levels increase affordability. Strong distribution networks of major players.

Weaknesses: High R&D costs for new product development. Stringent regulations increase compliance burden and costs.

Opportunities: Untapped growth potential in developing nations. Innovation in formulas, variants and delivery formats expands market.

Threats: Threat from private label brands. Changing consumer preferences and fixation over other categories.

Key Takeaways

The Global Pediatric Nutrition Market Size is expected to witness high growth over the forecast period owing to rising awareness about child nutrition. The global Pediatric Nutrition Market is estimated to be valued at US$14.22 Mn in 2023 and is expected to exhibit a CAGR of 3.2% over the forecast period 2023 to 2030.

North America currently dominates the market and is expected to continue its dominance in the coming years. The large pool of health conscious parents and greater acknowledgement of the link between nutrition and long term health has propelled the market in the region.

Europe holds a prominent share in the market due to high spending on baby food and infant formula. Stringent regulations promote the usage of healthy ingredients in baby food products in the region. However, Asia Pacific is estimated to register the highest CAGR during the analysis period. This can be attributed to escalating disposable incomes, growing middle class population and increasing awareness about pediatric nutrition.

Key players operating in the pediatric nutrition market are Smurfit Kappa, Optopack Ltd., Amcor plc, Montibox, Aran Packaging, Liquibox, Peak Liquid Packaging, DS Smith, Graficas Digraf Sl, and Goglio SpA. Major players compete on the basis of product variety, quality, safety, taste, packaging and effective distribution. They also focus on innovations to fulfill the changing needs of customers.

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