The Cat Wet Food Market Is Estimated To Witness High Growth Owing To Rising Pet Humanization
Market Overview:
Cat wet food consists of raw or cooked meat, vegetables, grains or cereals preserved in a gravy or sauce and packed in a can or pouches. Wet cat food has high water content ranging from around 75% to 87%. Wet food closely resembles a cat's natural diet as compared to dry food and thus is becoming popular among cat owners.
The cat wet food market is estimated to be valued at US$ 44.74 Bn in 2023 and is expected to exhibit a CAGR of 3.0% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
The cat wet food market is driven by rising pet humanization trend where owners see pets as companions and treat them like family members. This has increased demand for high quality and nutritious cat food. Additionally, changing lifestyle where people have less time has boosted demand for convenient wet foods. However, high price of wet food as compared to dry food remains a challenge for market growth. To overcome this, manufacturers are introducing economy ranges and large pack sizes. Also, rise in nuclear families and single-person households where cats are preferred pet is augmenting market expansion.
SWOT Analysis
Strength: Cat wet food offers nutrients to cats in a tasty and easy to digest form. It contains high moisture content which helps support overall cat health and joint mobility. The packaging and presentation appeals to cat owners looking for premium branded products.
Weakness: Wet cat food needs to be refrigerated after opening which some cat owners find inconvenient. The packaging materials also produce more waste compared to dry food. Wet food is generally more expensive than dry food.
Opportunity: There is growing popularity of raw and natural wet cat food options which offer complete and balanced nutrition. More cats are being kept indoors which increases the need for canned or pouched wet foods.
Threats: Economic uncertainties and pet food recalls can impact consumer spending on premium cat foods. Online search results and reviews influence shopping decisions, giving new brands opportunities to compete.
Key Takeaways
The Global Cat Wet Food Market Size is expected to witness high growth, exhibiting CAGR of 3.0% over the forecast period, due to increasing pet humanization trend. Cat owners view their pets as companions and family members, leading to higher spending on premium cat foods.
Regional analysis: North America dominates the global cat wet food market and is expected to remain the largest regional market by 2030. This can be attributed to increasing pet ownership in countries like the US and Canada. Asia Pacific is projected to be the fastest growing regional market aided by rising disposable incomes and growing willingness to spend on pet wellbeing products in China, India and Southeast Asian countries.
Key players: Key players operating in the Cat Wet Food market are Nestle Purina Petcare, Tiernahrung Deuerer GmbH, .THE J. M. SMUCKER COMPANY, MARS, INCORPORATED, Heristo AG, Hill’s Pet Nutrition, Farmina Pet Foods, Wellpet LLC, Diamond Pet Foods, Blue Buffalo Co., Ltd. These companies focus on product innovation, branding and expanding their global distribution networks to gain market share.
For More Insights, Read: https://www.trendingwebwire.com/cat-wet-food-market-trends-growth-and-regional-outlook-2023-2030/
