The European data backup and recovery market is estimated to grow modestly, at a CAGR of 9.8%, during the forecast period. Factors responsible for the growth of the market in Europe are well-developed telecommunication infrastructure, high internet penetration, high adoption of cloud-based devices among people and organization. Regulations regarding the data localization such as GDPR by the European Union and countries own data localization and protection act are providing growth to the market. Major economies which are expected to hold a considerable market are UK, Germany, France, Italy, and Spain.

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In order to protect data in a better security, European Union introduced GDPR on May 2018, after the approval in April 2016 after the 4-year preparation and debate. It has replaced the Data Protection Directive 95/46/EC. Aim of the new law is to provide equal data privacy and protect the personal data of user and customer of companies all across Europe. Authoritative bodies include European Commission, European Parliament, and the Council of Ministers of the European Union. Under the law, the companies/organization which are gathering the data has to ensure that it should be gathered legally, and it is mandatory to protect it from misuse and exploitation or have to face penalties for not following it. The law applies to each company or entity which process personal data at its branches in the European Union, irrespective of the location of data process.

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The companies which are contributing to the growth of the European data backup and recovery market include Amazon Web Services, Inc., IBM Corp., Oracle Corp., Hewlett Packard Enterprise Co., and Microsoft Corp. The market players are considerably contributing to the market growth by the adoption of various strategies including new product launch, merger, and acquisition, collaborations with government, funding to the start-ups and technological advancements to stay competitive in the market. For instance, in July 2019, Acronis released an update to its universal software-defined infrastructure solution by the name, Acronis Cyber Infrastructure 3.0. This new update release will offer end-customers and service providers with cost-efficient and multi-purpose cyber protection solutions for their business. While from the company’s point of view, this launch will strengthen its existing customer-base, thereby creating further lucrative opportunities for market expansion.

Market Segmentation

European Data Backup and Recovery Market by Deployment Type

• On-premises
• Cloud-based

European Data Backup and Recovery Market by Application

• Media Storage 
• E-mail Storage
• Application Storage

Regional Analysis

• UK
• Germany
• Italy
• France
• Spain
• Rest of Europe

Company Profiles

• Acronis International GmbH
• Amazon Web Services, Inc.
• Broadcom Inc.
• Dell, Inc.
• Hewlett Packard Enterprise Co.
• IBM Corp.
• Microsoft Corp.
• NetApp Inc.
• Oracle Corp.
• R3 Data Recovery Ltd.

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