X Trend Premium Review
Paid search advertising is one of the most cost effective internet X Trend Premium Review marketing strategies available. This article will provide you with information about paid search advertising and how ignoring it could cost your business a lot of money. Whether you're a small business just starting out or a large corporation, the following information will be beneficial to you.
According to a recent survey conducted by Microsoft adCenter, 59% of small businesses who own a website do not have a paid search campaign and an astounding 90% of those small businesses haven't even given it a shot.What is Paid Search Advertising?Paid search advertising, or pay-per-click (PPC) advertising, is a form of search engine marketing where advertisers bid on keywords that their customers would type in a search bar when looking for their product or service. If a user matches a keyword to that of the advertiser, they may see one of the advertiser's ads.
When a web user clicks on an advertisement that leads directly to the advertiser's website, the advertiser pays the bid price that the market bears for that keyword and position. These PPC ads displayed by search engines are called "Sponsored Links" and appear above or next to organic search results. Sponsored links can also appear on advertising networks, content network sites, websites and blogs.
