Snus market has experienced a surge in recent years, owing to the penetrative reach of multiple tobacco companies entering the market. Growing preference of alternative tobacco products like vapes, nicotine pouches and smokeless tobacco is expected to generate significant traction for snus. Snus is a preferred smokeless tobacco variant on back of its easy availability and affordability

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Global Snus Market: Segmentation

Segmentation table of the global snus market has been provided below on the basis of product type, flavor, packaging, sales channel, and region.

Segmentation of the Snus Market on the Basis of Product Type:
Regular
White regular
Strong

Segmentation of the Snus Market on the Basis of Packaging Type:
Films and Wraps
Cans
Pouches  
Others

The snus market study is a sinuous market intelligence on key drivers, challenges, industry trends and opportunities, which are likely to influence growth trajectory of the snus market. The report initially imparts an overview of the snus market, considering current and future prospects in growth, to unveil attractive facets pertaining to the adoption of snus across key regional markets.

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The market for snus products is highly consolidated with 4 companies generating 70% revenue share. While the market has seen new entrants like Altria Group, Inc., current market leaders have been striving to gain market share in an already consolidated market. Some players like Swedish Match AB have focused on acquisition of domestic players to gain share in snus market, while others have ventured into new regions. Snus market is expected to reach consolidation of 80% with the addition of new market leaders during forecast period.

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