11^th Feb 2020 - Global Digital Intelligence Platform Market is estimated to grow at a significant CAGR of 16.71% due to the growing development of cloud-based technologies. Digital intelligence platforms are specially designed to gain real time insights for business. They use data management tools that gather, store and manage consumers’ data. This data is then required by the companies to understand consumer behavior and satisfy their needs accordingly.

Rise in demand from mobile applications, increasing popularity of online shopping, rising user base on social media and other e-commerce portals are few factors that drive the growth of this market. Additionally, growing awareness about customer transaction tracking, sales recording and gaining customer insights are propelling the market growth. However, complex data integration, unskilled labor are the factors restraining the growth of digital intelligence platform market. The advent of enhanced analytics solutions is one of the major trends observed in the market. However, market witnesses challenges like storage for large data volume of organizations to manage large databases.

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The market is categorized on the basis of component, application, organization size, end user and geography. On the basis of component, market is divided into energy optimization, data and analytics management. Data management segment is anticipated to hold a larger market share due to increase in need for real time consumer information to make efficient decisions on digital platform.

Based on application, market is divided into smart phones, email, web, kiosk, company website, social media and others. Smart phone segment is predicted to lead digital intelligence platform market due to increasing adoption rate among consumers. Company website is also expected to grow significantly due to increasing demand by companies for customized solutions for their end users.

In terms of organization size, market is split into large enterprises and small and medium enterprises. Small and medium enterprises are expected lead the market due increasing acceptance of digital intelligent platforms at a speedy rate. Based on end user, the market is bifurcated into healthcare, BFSI, e-commerce & retail, public sector, IT & telecommunication, travel, and others. Owing to the growing attraction of online shopping and other services, e-commerce & retail industry is expected to dominate digital intelligence platform market in the coming years.

The key players covered in this study

• Adobe Systems

• IBM

• SAS Institute

• Google

• Evergage

• Mixpanel

• Optimizely

• Webtrekk

• New Relic

• Localytics

• Cxense

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Market segment by Type, Digital Intelligence Platform can be split into

• Data Management

• Analytics

• Engagement Optimization

Market segment by Application, Digital Intelligence Platform can be split into

• BFSI

• Public Sector

• Telecommunication & IT

• Retail & E-Commerce

• Media & Entertainment

• Travel & Hospitality

• Healthcare

• Others

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