The advent of technology has bought retail to our fingertips also. The growth has been phenomenal, notwithstanding the economic slowdown. It is estimated that the global eCommerce retail sales would hit $4.9 trillion by 2021, and it would be around 17.5% of the total retail sales globally.

The reason for the remarkable growth could mainly be attributed to the advent of high-speed internet.Given that most of the transactions are done through mobile phones, it could easily be attributed to 4G wireless technology. Moreover, traditional retailers are also selling their products online. Furthermore, e-commerce companies are utilizing data analytics to drive revenues online.

Now, just coming up with an e-commerce website will not bring in customers. You will need to have a sustained campaign to ensure that your brand equity is maintained, giving you a steady flow of visitors to your website. In this article, we will delve into some of the best ways to boost the campaign for the e-commerce website.

While there are several ways to increase traffic to your website; we will start with the essential requirement.

Install an SSL Certificate

The advent of technology also has its flipsides. Large corporations experienced it due to their failure to ward off cyber-attacks. Your website needs to be protected by encrypting the communication between the web server and the browser. The e-commerce website will be dealing with sensitive information, viz. financial information, as well as personal information. E-commerce generally do their business with many subdomains and to protect them all, it becomes more necessary to install wildcard SSL certificates. The Wildcard is not too expensive, but its price is slightly higher than the price of DV SSL. You can buy a Cheap Wildcard SSL from a cheap SSL shop.Now, your internal communication will be encrypted due to the SSL Certificate making it impossible for hackers to know about your transactions.

Protect Your Identity

The certificateauthority is responsible for validating your site and then issuing the certificate to you.When you install SSL certificates, it will authenticate your website. There will be HTTPS and green padlock that shows that the site is authenticated and is reliable to do online transactions.Your customers will also get to know that the site is a genuine one.

Compliance With PCI/ DSS Requirements

E-commerce sites need to run with various payment mechanisms to take payment online. It has been one of the hallmarks of the industry – hassle-free payment mechanisms. It makes it easier for the customers to order and make the payment all at one go. To avail of this facility, the website must be compliant to the requirements of PCI/ DSS. One of the conditions states that the transmission of cardholder data must be encrypted.SSL certificate installation is mandatory in all sites.

Browsers Flagging Non-SSL Websites

Since 2018, browsers like Google have started to penalize sites without the SSL/ TLS Certificate by flagging them. There is a warning message stating that these websites are insecure. Now, given that the e-commerce industry requires safe and secure sites to do business, this would be like a bolt from the blue. Given the stringent practices by the browsers, it has become imminent to SSL certificates to cover your primary and sub-domains very soon.

Proactively Improve Traffic to Your Site

Content happens to be an essential part of our digital strategy. To entice new prospects, you will need to come up with relevant and gripping content. Again, only creating enticing content does not help unless it is marketed well. You need to have an in-house team who will be able to help you with SEO and social media strategies to pull more visitors to your website. Most of us try to draw customers with freebies, but it always helps to have quality prospects who have more customer lifetime value rather than those who come in the lure of freebies.

It is critical to ensure that your website is adhering to the on-page SEO best practices to rank among the top in the SERP. You should also build quality backlinks, list across online directories and frequently post on social media. Always use hashtags in your posts.

A Proper Review System Helps

It is known that we tend to believe in any information when it comes from a third party. Hence, we have a long list of reviews against all products in the leading e-commerce websites. Go ahead and provide freebies to ensure that your customers leave their feedback about the product. Also, have a user-friendly reviews page for your products. Ensure that not too many questions are asked in the reviews, and there is a rating system in place.

Use Analytics and Target Customers

Analytics is an essential tool for the e-commerce industry. Decide on the KPIs (key performance indicators) and apply them to gather great insights about your prospects and customers. Analytics will help you to understand the platforms that are providing more prospects. You can utilize the historical information and undertake predictive analysis about how the business would behave in specific scenarios. Based on the demand analysis across various platforms, you will need to allocate resources accordingly.

Moreover, analytics will also provide information about the prospects who are abandoning the website across various stages in the buying process. Targeted emails can be sent out to these prospects enticing them back into the buying process. It is ideal to use marketing automation, setting up various marketing workflows.

Conclusion

The cutthroat competition in the e-commerce industry requires the incumbent service providers to be always on their toes. If they succeed, they are facing exponential growth. As a result, the players are leaving no stone unturned to reach out to more customers and increase growth. As they continue to try new things, they should not forget the basics and buy a multi-domain SAN SSL Certificate in case if they run multiple domains at the earliest andyour business cannot be disrupted by cyber-attacks.