Magento is the most recommended and feature-rich platform to build an E-commerce store. This platform experienced huge success in 2018 and to see similar results in 2019, Magento has announced its latest version. With the collaboration of Adobe-Magento, the features it provides will definitely change the future of the E-commerce industry.

Let’s discuss the latest features of Magento

1. Inventory Management
This feature helps merchants to manage the inventory from the store dashboard. With this, they can carry out the activities like managing all inventory without installing the third-party plugins and improving the checkout performance by fixing re-indexing error during the peak hours.
 

2. Advanced Security
Magento's latest version has made several changes in the security department to gain user trust. To reduce any possibility of the cyber-attacks, this version has integrated Google ReCaptcha and Two-Factor Authentication for better security. This additional layer of security protects the website from any kind of spam which is verified on a phone call or text message.
 

3. Smooth Payment Process
Store owners can process the payments by integrating secure payment gateways including PayPal and PayTrace. It helps the store admin to manage the order details, prepare a report on the transaction records, and keep the payment method transparent. This feature builds trust among the customers regarding the online payment on an E-commerce store.

These important features of this CMS make Magento Development Company the first choice for emerging online stores.
 

Magento CMS latest trends of 2019 are

1. Artificial Intelligence (AI)
AI technology has completely transformed the E-commerce industry and other business processes. Using AI, store owners display products as per the consumer interest. This is a great strategy to acquire potential customers and integrate the right marketing planning to acquire maximum sales.
 

2. Chatbots
A chatbot is an AI-based app that is integrated with an e-commerce store for optimized customer service. It is a smart app that works as customer service representatives. The only difference is that it is an automated software that offers 24*7 support to customers. Hundreds of customers can get support services simultaneously. Chatbot apps are very common on e-commerce websites.
 

3. Push Notifications
To build an established e-commerce store regular interaction with the customer is very important while keeping the existing ones fully satisfied. Push notifications play an important role to alert shoppers about the brand. You can send exclusive offers, cart reminders, and new product launches to drive potential buyers.
 

4. Big Data Analytics
Another popular trend that is very much popular in 2019 is Big Data Analytics. Firms dealing with a large volume of data are investing in Big Data technologies like Hadoop. This technology helps to extract relevant data regarding customer behavior, market trends and many more. Hire Magento Developer to integrate this remarkable technology with your e-commerce store that takes your business to the next level. Hence, with this innovative technology, Magento stores can provide more customer-oriented shopping experiences.
 

Conclusion
Magento CMS is expected to launch another update having more opportunities for the e-commerce industry to boost customer experiences. Magento provides the best features related to security and AI to assist developers in building a robust E-commerce store. You can customize your store by yourself or can hire Magento developers to avail of all the services. They can help you grow your e-commerce business smoothly.