The increasing need for lightweight vehicles and growing automobile sales are the prime reasons behind the progress of the automotive noise, vibration, and harshness (NVH) materials market. In 2017, the market attained a size of $7,579.8 million, and it is predicted to generate a revenue of $11,467.5 million by 2023, progressing at a CAGR of 7.2% during the forecast period (2018–2023). Automotive NVH materials are a kind of agent or substance that have the ability to reduce or block NVH originating from vehicle parts, such as steering wheel, engine box, and accelerator pedal.

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On the basis of type, the automotive NVH materials market is primarily classified into foam, rubber, metal sheet, felt, polyvinyl chloride, and cork. Among these, in 2017, rubber was the largest classification, which made a contribution of over 30.0% in terms of sales volume, and it is further expected to dominate the market during the forecast period. This dominance can be attributed to its unique physical features such as high consistency and density and better vibration damping and noise insulation as compared to other types. 

Based on application, the automotive NVH materials market is categorized into insulation, sound absorption, and vibration dampening. Out of these, during the historical period (2013–2017), the sound absorption category led the market in terms of sales volume, and it is anticipated to exhibit the fastest growth at a CAGR of 7.8% during the forecast period. The reason behind the growth of the category is the increasing demand for eliminating unwanted noise from auto parts across the globe.

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Further, the vibration dampening category is also expected to witness considerable growth in the automotive NVH materials market during the forecast period. The process reduces the extensive vibrations from vehicle parts and thereby prevents part failure, resulting in increased efficiency. The materials used for the purpose include fiberglass, metal sheets, and resins. A heavy vehicle leads to more vibration, fuel consumption, and noise as compared to lighter ones. In present times, the automotive industry uses synthetic polyurethane materials for all NVH applications, owing to their acoustic and lightweight properties.

However, with the rapid shift toward more-comfortable and eco-friendly cars, many automobile manufacturers are preferring natural materials such as soya and sugarcane for the production of polyurethane. These materials help in improving the biodegradability and reducing the harmful emission from auto parts. This is leading to the adoption of these materials over synthetic-based variants, which is further driving the automotive NVH materials market. Furthermore, not only environmental degradation, but vehicle weight reduction has also become a major issue in the automotive sector nowadays. It saves energy, and decreases brake and tire wear and emissions.