The global market for basmati rice is witnessing a noticeably high growth, at present, and is expected to continue on the same track over the next few years. This report by Transparency Market Research (TMR) attempts to present a comprehensive analysis of the global basmati rice market by examining the prominent trends, growth drivers, limitations, and opportunities and the impact of these factors on the demand for basmati rice between 2017 and 2022. It also examines the potential of this market at the global as well as the regional level.

“Among the various types of rice, basmati rice enjoys a premium position thanks to its superior taste and aromatic quality,” says a TMR analyst. Almost 90% of production and consumption of basmati rice is centered in Asia, mainly because of its origin from the Indian subcontinent. The growth of the basmati rice market in Asia is powered by high production and export of this type of rice from India and Pakistan. As per records of the Agricultural and Processed Food Products Export Development Authority, India accounted for 59% exports to the overseas basmati rice in 2014, with the remainder exported from Pakistan.

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Further, a detailed analysis of the value chain, which offers an exhaustive overview of the worldwide market for basmati rice has been offered in this research study, encompassing the analysis of the attractiveness of the market, in which, the end users are characterized on the basis of their size of the market, rate of growth, and general attractiveness.

Global Basmati Rice Market: Scope of the Study

The research study provides a comprehensive assessment of various important factors that influence the sales of basmati rice across the world to readers for wise decision making. It also offers a thorough evaluation of the lucrative opportunities, which involve untapped or recently explored factors that are expected to drive this market over the forthcoming years. Further, it carries out an analysis of the value chain to help in understanding the market at length. This value chain assessment includes a detailed evaluation of the roles of numerous important entities in the global basmati rice market, from the raw materials suppliers to the end users.

Various procedures of the production of basmati rice have also been examined in the value chain analysis. Furthermore, the assessment of market attractiveness has been conducted to evaluate the end-use segments, which are projected to be lucrative and profitable over the forecast period, taking a number of factors, such as the size of its market, its profitability, growth rate, and the degree of the competition, in consideration.

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Largely, the global market for basmati rice is analyzed on the basis of the type of rice, sales channel, spices, and the application. Based on the type of rice, the market is classified into rice, steamed, and parboiled. By the sales channel, the market is categorized into HORECA, modern trade, convenience store, online store, and traditional grocery stores. Based on the application, the report bifurcate the market into food and cosmetic and personal care.

Global Basmati Rice Market: Geographical Outlook

In terms of the geography, the research study broadly classifies the global basmati rice market into North America, the Middle East and Africa (MEA), Europe, Asia Pacific excluding Japan (APEJ), Latin America, and Japan. These geographical categories are, then, evaluated on the basis of the current and imminent trends in each of the regions in order to provide an insight into the current and expected demand for basmati rice there. The demand from the individual end-use sections in each of the regional markets has also been presented in this research report.

Furthermore, the report estimate the market size of each of the regional basmati rice market in 2017 and make predictions for the coming years. The figures related to the regional markets have been estimated on the basis of their performance, in terms of the basmati rice, sales channel, application, and the species.

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Companies Mentioned in the Report

McCormick & Co. Inc., LT Foods Ltd., The Hain Celestial Group Inc., Estraco Kft., East End Foods, The Rice ‘n Spice Intl Ltd., KRBL Ltd., Amira Nature Foods Ltd., Mars Inc., and REI Agro Ltd. are the leading companies functional in the global market for basmati rice.

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