SMO can be defined as the process of optimizing a website so as to improve online presence on different social media channels. It includes optimizing the usability and the interface of the website so that it becomes easy for the online audience to share the same on different social networking platforms. The different types of social networking and social bookmarking sites which improve the online presence of a company are Facebook, Twitter, YouTube, Delicious, Digg and StumbleUpon.  Articles, blogs, video submissions, active participation in online community and forums and promotion through banner ads generate a lot of online traffic and advertise your business. SMO services in India bring your businesses within the reach of both active and potential customers.