Panthenol Market in Numbers

• The panthenol market is estimated to be valued at ~US$ 220 million in 2019. Increasing demand for ‘value-added’ cosmetic ingredients that has been visibly growing over the recent past, is likely to remain the key factor boosting pantheol consumption.

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• Prominently driven by the consistent expansion of the cosmetic and personal care industry, the growth of panthenol market is projected to register the CAGR of ~5% during the period 2019-2029.
• East Asia accounted for 30% revenue share in 2018, and continues to maintain lead in the panthenol market.
• High growth opportunities are expected to emerge in East Asia as well, in the view of improved purchasing power and expanding customer base of premium products.
• Emerging trends in the cosmetic industry, such as ‘medicinally’ active and ‘cosmetically’ functional products, are likely to prepare a strong ground for panthenol market growth.

Competitive Landscape

The global panthenol market shows a high level of consolidation, with leading players, such as BASF SE, Royal DSM, Yifan Pharmaceuticals, and Xinfa Pharmaceutical, collectively accounting for 50-60% market share.

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Recognizing a notable increase in the demand for panthenol across a number of end-use industries, key manufacturers are constantly focusing on expanding their manufacturing facilities and production capacities. These key strategies are further intensified when Xinfa Pharmaceutical Co. Ltd. completed the construction of new panthenol production plant in 2018, with a capacity of 3000 tons/year. Such a strategic move is likely to influence other market players to follow suit and increase their panthenol production capacities, as the demand for cosmetic products rises.

Innovations have also been forthcoming with the tectonic shifts in consumer behavior, coupled with the thriving trend of premiumization. Leading panthenol market players, such as BASF SE, are targeted towards new product developments for advanced applications that would be sold at high value across industries, including cosmetics, pharmaceuticals, and food & beverages. It is highly likely that the market challengers will strategically follow the leaders in panthenol landscape, over the years to come.

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Strong collaboration of industry stakeholders and leading market players is compelling key panthenol manufacturers to adopt a dual approach while designing their developmental strategies. In addition to product portfolio expansion through multiple innovations, these manufacturers are focusing on partnerships and acquisitions, involving other stakeholders, for enhanced geographical footprint and expanded customer base.

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