In today’s modern world, consumers expect their children’s furniture to be of good quality, comfortable, and comply with the safety standards. Manufacturers are also turning smarter with the advent of new technology. They are developing furniture that can be easily folded or disassembled, thereby requiring less space inside homes. Modern kids’ furniture is presently available with storage spaces in the form of tables, beds, and entertainment consoles. Even households in developing countries are currently accommodating modern kids’ furniture. E-commerce websites such as Trendsutra Platform Service Private Limited (pepperfry.com), Urban Ladder, in India, are leading examples.

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The global kids furniture market is expected to expand at a considerable pace for the next 10 years. Increase in demand for multifunctional children’s furniture is boosting the market. Increase in real estate prices, globally, has led to considerable reduction in house sizes. Customers prefer children’s furniture items that are compact, have storage facility, and are easy-to-move, owing to smaller rooms. Customers consider such multifunctional furniture as value for money, which is anticipated to boost the demand for children’s furniture. Rising preference for hand-crafted children’s furniture is also likely to fuel the market. Moreover, emergence of online retailers have also driven the kids furniture market. Penetration of organized retail is projected to be a key driver of the kids furniture market. However, according to the Furniture Industry Research Association (FIRA), furniture manufacturers are required to maintain certain standards, which restricts many players to enter into the kids furniture market. Furthermore, modern kids’ furniture are expensive, which restricts many manufacturers to penetration in the mass market, leading to the sluggish expansion of the kids furniture market. Moreover, tip over is an issue that poses a challenge to the furniture market. It becomes high priority when it comes to children’s furniture. On November, 2017, furniture manufacturer giant IKEA of Sweden AB recalled 17 Mn drawer chests after eight children died due to tip-over. However, local home grown companies can tie-up with online portals such as Trendsutra Platform Service Private Limited (pepperfry.com) and Urban Ladder. Local companies can share the platform to showcase their products, thereby boosting the market. Additionally, prominent manufacturing companies can partner with handcrafted furniture enterprises to launch handcrafted children’s furniture.

Technological innovation is a key trend in the Kids Furniture Market. IKEA of Sweden AB came up with “IkeaBot”, a robot that has replaced human requirement for manufacturing and assembly of furniture. IkeaBot can essentially assemble chairs in about 20 minutes. Millennial parents are digging deeper into their pockets for high quality and designs. Parents, nowadays, prefer metallic colors such as copper, brass and rose gold for decorating their children’s room. They are preferring high quality items that can be reused in the living spaces and other areas after their child grows up.