The Global Digital Signage Market size is expected to reach $29.8 billion by 2024, rising at a market growth of 8.6% CAGR during the forecast period.
The growing awareness among consumers considering the drawbacks and complexity of conventional advertising like short-lived print marketing is instigating the adoption of digitized advertisement. Furthermore, the innovative efforts initiated by the display designers, researchers, and advertisement companies are making more expenditures on the display technology of a product. Eventually, all these factors are expected to catalyze market growth. Digital signage is a dynamic electronic signage which is used for displaying multimedia content in order to engage viewers. Modern digital signage consists of a controller which uses a digital connection for providing a crisp output signal to digital displays like plasma screens or an LCD panel. It also comprises of a playback device that uses a digital storage medium like a hard drive which helps in storing digital content locally, ensuring a smooth playback. In various cases, devices can be remotely controlled over the Internet to enable content updates, schedule changes, and compliance reporting.
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