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Augmented Reality and Mixed Reality Market Trends and Industry Share (2018-2025)

Augmented Reality (AR) is the amalgamation of a real time environment as observed by the user, with a digital information. This digital information can range from a minute thing such as numbers, or text notifications, to something much more complex such as a simulation screen. AR allows the user to have digital information without peeping onto another device. This information can be actual or virtual and is interactive and digitally pliant. In contrast to virtual reality, which replaces the real time environment with a simulated environment, augmented reality alters one’s perception of the real time environment. AR augments the real-time environment and offers a perceptually enhanced experience. 

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Mixed Reality (MR) is the integration of real world with virtual world in order to produce a pristine environment and visuals wherein the physical and digital objects share a co-existence and interaction in real time. Thus, mixed reality can be perceived as a combination of augmented reality and virtual reality. The immersive technology, encompasses both augmented reality as well as virtual reality. MR lets one see the real world, along with virtual objects and makes it possible to treat those virtual objects as real entities thereby making the illusion harder to break.

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The global augmented reality market is expected to grow with a CAGR of XX%, in terms of volume, and XX% in terms of value, during the forecast period 2018-2025.

Related Reports:

Global Augmented Reality and Virtual Reality Market - Analysis & Forecast, 2016-2022

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