When you answer this question, they will get to know if you can make a big difference in the business. IODED helps you to answer the question. They don’t expect you to answer the question in detail, but you must be very crisp. Just research organization’s current objective, activity and just think deeper about 3-4 changes you can bring to company for instant success. Always outline the points you get and mention there are more ideas in order to yield better rate of conversion