Content marketing software aids marketing organizations to centralize and manage all their upstream marketing processes and methods ranging from designing and briefing to collaborations and approvals. This type of software helps enterprise to solve some of their most demanding coordination and governance challenges by increasing effectiveness of their content, improve efficiency of their processes, and reduce legal risks.

Growing adoption of data-driven content marketing strategy, rising demand for analytics-based content marketing software, and increasing focus on personalized content drive the content management software market. The software is used across various industries such as consumer goods, education, telecom, IT, retail, health care, travel & hospitality, government, transportation, media, entertainment, and logistics.

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Increase in the number of online transactions in the BSI industry boost the demand for content marketing software. Rise in transactions in this sector force companies to employ efficient content marketing software for end-to-end customer experience. These factors are projected to boost the demand for content marketing software during the forecast period.

Major players operating in the global content marketing software market include Ahalogy, Adobe, BloomReach, Brandle, BrightInfo, Contently, Curata, DivvyHQ, Ebyline, Kontera, Expion, Flits, idio, InboundWriter, inPowered, Kapost, Kentico Software, Linqia, Livefyre, and LookBookHQ.