Omnichannel personalization is currently a hot term for marketers in the Financial Services industry. What is it and why are financial marketers scrambling to attain this capability? To understand this, let’s take a look at a customer’s digital journey.

Financial marketers are forced to bring this cross-channel and cross-device factor while driving personalized customer journeys. In other words, today’s consumer expects a seamless and consistent customer journey without distinguishing between devices and channels.

Omnichannel personalization is the act of tailoring personalized experiences for users on a channel which is based on the data collected from the users’ behavior on other digital channels. It is channel agnostic. This means that marketers use data to create a customized experience, regardless of where it was collected.

Omnichannel personalization has the capability to enrich customer experience and increase brand loyalty. It’s high time that Financial Services companies use it to optimize the customer journey and stay ahead of the competition.