If you're doing business online, make sure you deliver the complete promise of why you're there. People mostly prefer cyber shopping over traditional methods because they want to hasten the process of picking out and paying for something they want. If you don't accept credit cards, you probably can't expect much. That's because actual research proves that the psyche behind most online purchases is centered on a customer's inclination for spontaneity, therefore, the response should be spontaneous as well. If people have to snail mail their whole bio data or personally come to your store just to post an order, they probably won't. Besides, the online market was created to make this whole process faster and easier and if you can't deliver on that promise by not accepting credit cards, you might be doing a great disservice to the whole inspiration behind this technology. If you want to truly perform as an online store, you'll have to make it easy for yourself and your customers.

Allowing your customers to post credit card payments won't only serve their convenience but your credibility as well. When you accept credit cards, your business acquires more authority while significantly diminishing the chances of your business being viewed as a con. After all, anybody can put up a website and diddle everyone else. But with an established payment system, you have a way of assuring your customers that you're nothing but the real deal. You may not reap this harvest of trust overnight, but in time, you will .

You will find that having a merchant account works in the more practical arenas as well, such as easier order tracking and more compact file-storing. There are many advantages to having your own merchant account but probably the one that translates to the most tangible results is TIME savings. Imagine what you could do with all those hours you spend taking the traditional path of personally entertaining customers while manually processing their orders, making those endless trips to the bank and filing mountains of paperwork! If you could spend all that time getting your business out to the people or even exploring other business possibilities, you could see growth speeding your way in no time.

And there's more reason to believe you're on better ground standing on a merchant account. While customer convenience stays on top, you have mostly the middle down to the bottom all to yourself. When you have a merchant account, you give more substance to your website by transforming it into a business site, thereby, expanding its serviceability. Now, your website is not just a virtual brochure. It's a certified sales machine. Plus, you can kiss check-clearing delays goodbye because your merchant account will validate all payments made to it in an instant once all the important details have been correctly entered.
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