According to the latest report by IMARC Group, the global print advertising market reached a value of US$ 98 Billion in 2018. Advertising is an activity used for drawing attention towards an event, service or product using public media such as radio, television, print and digital.

Over the past few years, the print advertising market has experienced hindrances in its growth owing to the rising popularity of digital advertising and increasing environmental concerns amongst the consumers.

The global print advertising market has been segmented on the basis of types which mainly include newspaper advertising and magazine advertising.

Source: global print advertising market has witnessed significant developments in the last few years​