Digital Signage Market projected to grow at a CAGR of 5.80% from 2015 to 2021
Knowledge Sourcing Intelligence (KSI) announces the publication of a new report on “Digital Signage Market - Forecasts from 2016 to 2021” to their offering. The report segments the Digital Signage market by product (kiosks, billboards, signboards, and others), solution type (hardware, software, and services), industry vertical (retail, government, transportation and logistics, healthcare and pharmaceutical, media and entertainment, education, hospitality and leisure, and others), and geography (Americas, EMEA, APAC). KSI estimates global digital signage market to grow from US$13.840 billion in 2015 to US$19.414 billion by 2021, at a CAGR of 5.80% over the forecast period.
Digital Signage is the innovative technology that uses digital displays to deliver rich media content to the public in order to maximize the impact of the message and to reach a large number of audienceseffectively and profitably. An increasing number of smartphones and tablets users increased internet connectivity, and rapid adoption of social media is augmenting the demand for digital signage solutions. Other factors such as growing demand for real-time information, technological advancements, and infrastructural expansion will further fuel the growth of global digital signage market in the coming years.
Kiosks hold the largest share of global digital signage market
Kiosks held the largest share of global digital signage market in 2015 with an estimated market size of more than US$8 billion in 2015 and will continue to dominate the global market, owing to their high adoption by the retail sector for faster-processing of in-store purchases, and assistance to small retail outlets in handling large number of customers efficiently.
LCD Display to dominate the hardware segment between 2015 and 2021
LCD display is estimated to lead the hardware segment of global digital signage market due to factors such as declining prices, improvement in broadband communication, and growing demand from users to advertise their products and services at a broader level.
APAC to witness the fastest regional digital signage market growth over the next six years
Asia Pacific region will witness the fastest regional market growth at the highest CAGR of 7.85% during the forecast period due to growing retail and healthcare industries. Growing tourism industry in Asian countries will bolster the growth of digital signage products such as menuboards, signboards, and interactive kiosks by hospitality and leisure as well as transportation sectors.
The key players of Global Digital Signage market covered in this report include Samsung, Panasonic, LG, Sony, and Omnivex among others.
This report contains the market analysis on the current trends in the Digital Signage Market and the opportunities for the vendors over the next six years. It provides deep insights into the drivers and restraints of the industry. Digital Signage Market report also consists of in-depth regional analysis. A lot of statistically relevant tools and detailed industry analysis models such as Porter’s 5 forces have been used to forecast the market trends and forecasts up to the year 2021.
The report also talks about the strategies adopted by the industry leaders to gain advantage over competitors and the recent deals that they have gone into to position themselves better in this market.
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Knowledge Sourcing Intelligence is a market research and consulting firm based out of India. Driven by industry experts, the company provides syndicated reports, custom research, and consulting services. Our proprietary data analytics model blended with quality primary and secondary research data assists in generating quality reports providing crucial insights to managers and decision makers. The services offered by us help companies to gain required competitive edge. Our expertise across 10 industries such as ICT, Chemicals, Semiconductors, Healthcare among others caters to diverse client needs.
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