In the beginning, there was CRM

Oracle CRM on Demand is a hosted SaaS (software as a service) application which provides deep Sales Force Automation functionalities with strong analytics along with Customer Service, Marketing and Contact Management functionalities. CRM On Demand Connected Mobile Sales for Android, iOS, Blackberry devices and Oracle CRM on Demand Disconnected Mobile Sales for iPad users which helps in sales procedural compliance and also used for call submission on the go.

Data is everything.

In the past, CRM tools and technology were considered to be only relevant to sales and marketing, but increasingly other departments such as customer support, supply chain, HR, and partner management have come to rely on the same customer data. A common customer data profile is critically important when sharing information across front- and back-office operations. It also heavily influences a company’s overall CX strategy and how effectively the business can meet modern customer expectations.

Using CRM

Using software to manage customer data, build relationships, and drive sales has its roots in the 1970s when organizations began to store and track increasingly complex customer data. But it wasn’t until the twenty-first century that online CRM took hold. As mobile technology gained popularity, Siebel, Oracle, and other companies developed mobile CRM and cloud-based solutions. By 2010, there was a plethora of point CRM systems and CRM quickly became the center of front-office activity and customer knowledge at companies large and small.

The problem with CRM silos.

Businesses today leverage a wide array of cloud-based CRM software for multiple lines of business including sales (sales force automation), service (customer service automation), and marketing (marketing automation). This proliferation of point CRM solutions is due to isolated decision-making at the line of business (LOB) level. In fact, it’s not uncommon for a company to have several CRM technologies harboring multiple versions of customer data. Today, modern organizations now realize that this tactical cloud adoption is a costly inhibitor to reaching future digital growth goals. Which is why many organizations are now looking to consolidate point CRM solutions and partner with leading all-in-one technology vendors.