The demand for popped snacks rides on the back of the growing popularity of healthy snacking options among worldwide populations. The vast purported health benefits of popped snacks that are considered to contain less calorie and fat per serving has stoked their popularity in the snacking aisle. This may be attributed to the fact that popped snacks are neither fried nor baked. With preference for health snacking gathering steam among young adults and adolescent, the market is expected for a bright future. A recent report by Transparency Market Research (TMR) titled “Popped Snacks Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016–2024”, focuses on such trends and offers a critical assessment of the factors impacting the growth of the market during the forecast period of 2016–2024.

The rapid rise in disposal incomes of people in emerging economies, coupled with their wide interest in ready-to-eat food options, is providing a substantial impetus to the demand for popped snacks. The inclusion of more fiber and protein content by manufactures of popped snacks puts these on higher scale of nutritional benefits than most other snacks. The changing lifestyle in developing and developed countries is also catalyzing the demand for popped snacks.

The use of variety of seasoning and a range of taste profiles being adopted by makers of popped snacks is a notable factor fueling their demand. For instance, some manufacturers are aiming at providing a balance of saltiness and sweetness in popped snacks. The demand for multiple smaller snacks by people on-to-go to satisfy their hunger is also bolstering the consumption. Popped snacks are also getting traction among health-conscious young adults, especially the millennials, owing to the presence of a variety of better-for-you ingredients such as humus, multigrain, and chickpeas.

The inclusion of diversity of grain, in addition to innovative flavors, is also accentuating the demand for popped snacks. Rapid advances made in extrusion equipment technologies in developing and developed regions for creating innovative snacking options and flavors will propel the growth of the global market.

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Regionally, Europe and North America are both lucrative markets for popped snacks, being supported by the rising sales of snacks among the regional populations. Meanwhile, the demand for popped snacks is getting a robust boost from the economies of Asia Pacific as the people are showing increased affinity toward health snacking. Latin America is also likely to rise at a promising pace over the forecast period.

Key players expected to hold prominent positions in the popped snacks market include ConAgra Foods Inc., Snyder's-Lance Inc., General Mills, Kellogs Co., Ferrero SpA, Kettle Foods, Kraft Foods Inc., Frito-Lay, and PepsiCo. A number of players are actively focusing on launching new product categories, to gain a firm foothold in the market.

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