Vitamins, essential micronutrients, also known as vital amines, are essential in micro quantities to ensure normal metabolism and growth of the body. Vitamin D is a fat-soluble vitamin, which is essential for proper absorption of calcium and phosphorus in the intestinal tract of a body. It also helps in normal growth and development of bone and teeth, prevents muscle weakness, and regulates blood circulation.

The vitamin D market is segmented on the basis of application into functional food & beverages, pharmaceuticals, feed & pet food, and personal care. The market is segmented on the basis of analogs such as vitamin D2 and vitamin D3. On the basis of end user, the market is segmented into children, adults, and pregnant women. The market has also been segmented on the basis of region into North America, Europe, Asia-Pacific, Latin America, and Rest of the World (RoW). Key countries of these regions are also studied.

The vitamin D market is projected to reach about $2.5 billion by 2020. In 2014, the market was dominated by North America, followed by Europe. The Asia-Pacific market is projected to grow at the highest CAGR with rapid growth in the functional food, pharmaceutical, and feed industries in developing countries such as India and China. The growing awareness of vitamin D deficiency, rising cases of osteoporosis, osteomalacia, and rickets in this region is also driving the market.

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This report includes market sizes in terms of value ($million) and volume (KT). Both “bottom-up” and “top-down” approaches were used to arrive at the market sizes and obtain the market forecast. Extensive secondary research was conducted to understand the market insights and trends, which was further validated through primary interviews. The report provides both, qualitative and quantitative analyses of the vitamin D market, the competitive landscape, and the preferred development strategies of key players.

The key players were observed to prefer new product launches & development, joint ventures, agreements, and expansions as strategies to garner a larger share in the market. The report also analyzes the market dynamics, winning imperatives, and issues faced by leading players.

SCOPE OF THE REPORT
This report focuses on the Vitamin D market. The research study categorizes the market on the basis of analog, application, end user, and region.
Vitamin D market
On the basis of analog, the market was sub-segmented as follows:

•  Vitamin D2
•  Vitamin D3

On the basis of application, the market was sub-segmented as follows:

•  Functional food & beverages
•  Pharmaceutical
•  Animal feed & pet food
•  Personal care

On the basis of end user, the market was sub-segmented as follows:

•  Children
•  Adults
•  Pregnant Women

On the basis of region, the market was sub-segmented as follows:

•  North America
•  Europe
•  Asia-Pacific
•  Latin America
•  RoW

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Table of content

TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 16
1.3 STUDY SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.1.1 Vitamin D Market, By Analog 17
1.3.1.2 Vitamin D Market, By Application 17
1.3.1.3 Vitamin D Market, By End-User 17
1.3.1.4 Vitamin D Market, By Region 17
1.3.2 PERIODIZATION CONSIDERED FOR THE VITAMIN D MARKET 17
1.4 CURRENCY 18
1.5 LIMITATIONS 18
1.6 STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.1.1 Key data from secondary sources 20
2.1.2 PRIMARY DATA 21
2.1.2.1 Key data from primary sources 21
2.2 MARKET SIZE ESTIMATION 22
2.3 MARKET BREAKDOWN & DATA TRIANGULATION 25
2.4 MARKET SHARE ESTIMATION 26
2.5 RESEARCH ASSUMPTIONS & LIMITATIONS 26
2.5.1 ASSUMPTIONS OF THE RESEARCH STUDY 26
2.5.2 LIMITATIONS OF THE RESEARCH STUDY 27
3 EXECUTIVE SUMMARY 28
3.1 OVERVIEW 28
3.1.1 EVOLUTION 28
3.2 VITAMIN D MARKET 29
3.2.1 KEY PLAYERS IN THE MARKET 29
3.2.2 FUNCTIONAL FOOD & BEVERAGE MARKET IS PROJECTED TO DOMINATE THE VITAMIN D MARKET 30

4 PREMIUM INSIGHTS 31
4.1 OPPORTUNITIES IN VITAMIN D MARKET 31
4.2 U.S. TO BE THE LARGEST VITAMIN D MARKET IN 2015 32
4.3 LIFE CYCLE ANALYSIS: VITAMIN D MARKET, BY REGION 33
4.4 ASIA-PACIFIC VITAMIN D MARKET, 2014 34
4.5 FUNCTIONAL FOOD & BEVERAGES: THE LARGEST APPLICATION SEGMENT, 2015–2020 35
4.6 DEVELOPED VS. EMERGING VITAMIN D MARKETS, 2015 VS. 2020 36
4.7 VITAMIN D MARKET, BY ANALOG, 2014 37
4.8 NORTH AMERICA WAS THE LARGEST MARKET, 2014 38
4.9 VITAMIN D M

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