Driven by the infrastructural developments in emerging economies, the global market for digital signage is exhibiting significant growth potential. The high uptake rate of digital signage hardware and software products in the commercial and the public sectors is also boosting this market substantially. The increasing demand for digitally enabled products with high-quality content to reach a wide audience base is expected to provide lucrative opportunities to the market players in the near future, resulting in an exceptional market growth.

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Retail Sector to Continue Reporting High Demand for Digital Signage Products

Digital signage finds an extensive application in the corporate, education, healthcare, entertainment, banking, retail, and the transportation sectors. The retail sector is reporting a higher installation of digital signage as it enhance customer engagement, attract more customers, and saves printing cost of physical advertisements. The BFSI and the transportation industries are also projected to register a high demand for digital signage in the years to come.

Displays, media players, software for network, services, and media revenue are the prime offerings by digital signage vendors across the world. Currently, displays and media players are enjoying the most prominent demand among these, globally. Researchers predict the trend to remain so over the next few years. LCD, PDP, OLED, LED, front projection, and rear projection are the leading technologies that find application in digital signage products.

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Continued Leadership of North America on Global Digital Signage Market

North America, the Middle East and Africa (MEA), Europe, Latin America, Asia Pacific excluding Japan (APEJ), and Japan are the main regional markets for digital signage across the world. With the presence of state-of-art technological infrastructure, North America has emerged as the key contributor to the global digital signage market. The increasing pool of dedicated vendors of industrial products and equipment and the rising demand for digitized displays in the retail and the BFSI sectors are anticipated to strengthen the North America market for digital signage over the next few years. Expanding at an impressive CAGR of 11.10%, this regional market is projected to retain its position over the period from 2017 to 2022.

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