Introduction

To provide in-depth insights, a detailed consumer preference analysis was carried out at each level of the value chain, which includes film convertors, packaging equipment manufacturers, meat producers/co-packers and retailers. Some of the key highlights from the analysis include, preferred packaging technologies for different types of meat products, factors impacting purchasing decision of packaging materials and most commonly used layer types.

Market Value and Forecast

The North America fresh meat packaging market has been estimated to be valued at US$ 1,443.1 Mn in 2015 and is expected to expand at a 2.2% CAGR over the forecast period (2016–2026).

Market Dynamics

Growth of the North America fresh meat packaging market is specifically driven by increasing shelf life of meat products, along with the customised films demand from meat producers. Besides, sustainable benefits of flexible films over rigid packaging formats is further fuelling the market demand for meat packaging market. A key trend defining the market is that of major players focusing towards enhancing their product portfolio and expanding their customer base by entering into strategic mergers and acquisitions.

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Market Segmentation

Two individual markets, namely North America film and North America fresh meat packaging were collectively considered to arrive at data regarding the North America fresh meat packaging market. North America fresh meat packaging film market is segmented on the basis of packaging format, meat type, packaging material, layer type and country.

Market Segmentation, by Material Type

On the basis of packaging material, the market is segmented into PE, PVC, BOPP, PA, EVOH, PP and others.

Segmentation by Layer Type

On the basis of layer type, the market is segmented into monolayer, 3-layer, 5-layer, 7-layer and 9-layer. Among all layer type segments, 7-layer segment is anticipated to exhibit the highest revenue growth, followed by 5-layer segment over the forecast period.

Segmentation by Packaging Format

On the basis of packaging format, the market is segmented into MAP, VTP, VSP and others. In terms of value, MAP segment is expected to register a CAGR of 2.6% during the forecast period.

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Key Players

Key players in the North America fresh meat packaging market were identified at each level of the value chain. At film convertor level, some of the key players are Bemis Company, Inc., Winpak Ltd., Sealed Air Corp. ,Berry Plastic Group, Inc., and Coveris Holdings S.A. At packaging equipment manufacturers level, some of the key players are Multivac Sepp Haggenmüller GmbH & Co.KG, Robert Reiser & Co, Harpak-ULMA Packaging, LLC, ALKAR-RapidPak, Inc., and Sealpac International BV.

At meat producer level major player covered in the report include Tyson Foods, Inc., JBS SA ADR, Cargill Meat Solutions Corporation, National Beef Packing Company, LLC., and Hormel Foods Corporation. At the retailer level, some of the key players identified were Wal-Mart Stores, Inc., The Kroger Co., Costco Wholesale Corporation, Whole Foods Market IP. L.P., and Wegmans Food Markets Inc.

At the retailer level, some players are focusing on private label products and regional expansion through setting up new stores. The ‘Competitive Landscape’ is included to provide report audiences with a dashboard view and company share.

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