Men’s Underwear Market : An Insight On the Important Factors and Trends Influencing the Market

Technology

Increasing awareness regarding health and fitness and personal hygiene among men is influencing them to use two fresh/clean sets of undergarments in a day. Apart from this, increasing disposable income, on-the-go lifestyle, improved living standards and changing preferences of consumers are fuelling the revenue growth of the men’s underwear market in the U.S.

In terms of value, the U.S. men’s underwear market is anticipated to register a CAGR of 5.8% during the forecast period and is expected to reach a value of nearly US$ 6,000 Mn by 2026 end.

Also, due to rising levels of obesity, XXXL is projected to be the fastest growing size during the decade. Out of the total U.S. underwear market, the mass merchant distribution channel segment accounts for nearly 70% of the market value and online stores have a share of approximately 10%.

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The U.S. men’s underwear market is highly competitive owing to presence of a relatively high number of global and local intimate apparel manufacturers. The market is characterised by a high intensity of brand loyalty. It has been noted that consumers in the U.S. prefer established and well-known brands and are generally reluctant to switch to newer brands emerging in the market.

Boxer briefs segment is estimated to account for more than 30% in terms of value contribution by the end of 2015, and is expected to register a CAGR of 6.0% during the assessment period. Increasing disposable income coupled with changing lifestyle of consumers are factors anticipated to fuel demand for boxer briefs during the forecast period.

The boxer shorts segment is estimated to account for around 15% market share by the end of 2015, and is anticipated to register a robust CAGR at 7.3% over the decade.

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In 2015, the boxer brief segment was valued more than US$ 970 Mn and is estimated to reach a value of more than US$ 1000 Mn by the end of 2016

By 2026, the boxer brief segment is expected to reach a value of more than US$ 1,800 Mn, registering at a CAGR of 6.4% in the forecast period. The boxer brief segment in the U.S. men's underwear market is expected to create absolute $ opportunity of more than US$ 50 Mn in 2017 over 2016

In 2015, the boxer shorts segment stood at a market valuation in excess of US$ 445 Mn and is estimated to reach a value of approximately US$ 470 Mn by the end of 2016. By 2026, the boxer shorts segment is expected to reach a value of more than US$ 770 Mn, registering a CAGR of 5.1% during the forecast period

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