Innovation & Creativity: What’s the difference really?

Innovation is a buzzword - no doubt. But as it is with many buzzwords, the word holds great value. Disrupting the market with a great innovation might just help you get ahead of competition within your field. Now you might think:  How can I create innovative products, services and ideas? The answer is through a creative process. , Innovation is the outcome of a creative process. And yes - there is a difference. 

Innovation: The embodiment, combination and/or synthesis of knowledge in original, relevant, valued new products, processes, or services.

Creativity: A process of developing and expressing novel ideas that are likely to be useful.

Creativity is not just a term used in art or an ability reserved for the great few, like Picasso, Steve Jobs or Michael Jackson. Anyone can be creative. The art of creativity - and not just creativity within the field of art - is very hard to master. It involves extreme opposites: playfulness and professionalism, expertise and beginners’ incompetence, the familiar and the strange... The list goes on.

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