This white paper discusses the emergence and importance of Citizen Data Scientists and the role of self-serve data preparation, smart data visualization and plug n' play predictive analysis in transforming business users into Citizen Data Scientists. There are many benefits to self-serve business intelligence and advanced analytics initiatives. Each business user is a potential Citizen Data Scientist and each business user brings a unique set of skills and knowledge to the task of gathering and analyzing business intelligence.

Rather than requesting reports and analysis from IT or professional analysts, Citizen Data Scientists use sophisticated, easy-to-use tools to perform analysis and find the hidden 'nuggets' of business information that will help them plan, solve problems and identify opportunities. Advanced data discovery tools, self-serve data preparation, smart data visualization and plug n’ play predictive analytics can have a profound effect on business users, and increase and improve their impact on the organization.

The primary benefits of self-serve BI tools are data agility and support for rapid, dependable decisions. The wise organization must establish a data environment that integrates data from disparate sources, and presents sophisticated, yet easy-to-use tools to lead business users in the right direction and offer recommended report presentations and visualization formats and clearly identify trends and patterns to mitigate bad data assumptions and interpretations.

With the right requirements definition and vendor selection, and with proper implementation and planning, every organization can realize the benefits and the positive impact of citizen data scientists using self-serve BI, advanced analytics solutions and data democratization.

Original Source - White Paper: Citizen Data Scientists Engender Business Success