Retail Analytics Market by Business Function (Marketing and Customer, Merchandizing and In-store, Supply Chain, Strategy and Planning), & by Solutions (Analytical Tools, Mobile Applications, Reporting Tools) – Worldwide Forecasts and Analysis 2014 – 2019
Summary : The report on Retail Analytics Market provides respective information on the services, solutions, market segments, key players, market challenges, opportunities, drivers, and its prominence in multi-functional applications.
In retail analytics, each solution and service plays an important role in the overall market. These solutions and services support a broad spectrum of multi-functional applications such as campaign management, customer acquisition, retention and loyalty management, space planning and optimization, cluster planning, demand and supply forecasting, inventory management, workforce management, fraud and risk management and others.
The retail analytics market analysis consists of various types of business functions, solutions, services, deployment, and regions. The overall market size is calculated by adding up the market sizes of all solutions and services such as data management software, analytics software, mobile applications, reporting and visualization tools, professional services, support and maintenance services among others.
For attaining enhanced marketing effectiveness, a significant number of retailers are focusing strongly on gaining insights out of the unstructured customer data which would ultimately assist them in making improved business strategies and decisions. This would further help reduce causes of customer attrition and hence enable the retailers in providing enhanced customer experience. The retail analytics solutions also help the digital retailers in advertisement campaign management, customer segmentation and loyalty management. The retail analytics solutions for conventional brick and mortar retail houses are also applied for space planning and optimization, cluster planning/ assortment, inventory management and others.
On the basis of solutions, the retail analytics market has been segmented into data management software, analytics software, mobile applications, and reporting and visualization tools. A number of these solutions are available for deployment within the outlet premises as well as on demand, i.e. through the cloud.
The report is expected to help the market leaders/new entrants in the following ways:
1. This report segments the market into solutions and services, covering the market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and market sub-segments. The market numbers are further split across the business functions, deployment, and regions.
2. This report will help the stakeholders better understand the competition and gain more insights to better position their business. There is a separate section on competitive landscape that includes competitors’ ecosystem and their roles in the market. Besides, there are company profiles of the leading players in this market. In this section, market internals are provided that can put them ahead of the competitors.
3. The report helps them to understand the overall growth of the market. The report provides information and analysis of key market drivers, restraints, challenges, and opportunities.
Browse Full report :
Table of Contents
1 introduction 14
1.1 objectives of the study 14
1.2 report description 14
1.3 markets covered 15
1.4 stakeholders 16
1.5 market scope 16
2 research methodology 17
2.1 market size estimation 18
2.2 market crackdown & data triangulation 21
2.2.1 key data points taken from secondary sources 21
2.2.2 key data points taken from primary sources 22
2.2.3 key industry insights 22
2.2.4 assumptions 23
3 executive summary 24
4 premium insights 27
4.1 attractive market opportunities in retail analytics market 27
4.2 retail analytics market by business functions 28
4.3 product growth matrix by solution 29
4.4 life cycle analysis by region 30
5 market overview 31
5.1 market definition 32
5.2 market evolution 32
5.3 market segmentation 33
5.3.1 retail analytics market by business function 33
5.3.2 retail analytics market by type 34
5.3.3 retail analytics market by deployment model 35
5.4 market dynamics 35
5.4.1 drivers 37
5.4.1.1 continuous rise in big data 37
5.4.1.2 m-commerce adoption 37
5.4.1.3 rise in social media utility 37
5.4.1.4 increasing demand for customer analytics 37
5.4.2 restraints 38
5.4.2.1 lack of technical expertise 38
5.4.2.2 spend shift 38
5.4.3 opportunities 38
5.4.3.1 diverse subsegments 38
Related Reports
http://www.aarkstore.com/telecommunications/130211/global-mobile-m2m-module-market-2015-2019
About Aarkstore Enterprise
Aarkstore Enterprise is a leading provider of business and financial information and solutions worldwide. We specialize in providing online market business information on market research reports, books, magazines, conference at competitive prices, and strive to provide excellent and innovative service to our customers.
Contact Details
Aarkstore Enterprise
Phone: +91 998 729 5242
Email: enquiry@aarkstore.com
Our Website: http://www.aarkstore.com
Our Blog : http://www.aarkstore.com/blog/