As resource strapped small businesses lookSecret Online Goldmine for ways to expand their market without expanding their payroll, generating more web site revenue shows a very quick return on investment.

Around the year 2000 the great internet land rush was in full effect. It seemed as though every small business owner was being told they needed a website. So, a lot of them got one... What next?The good news was that there were many fewer web sites out there, and it was much easier to get found. Just like the traditional yellow pages, the goal was to have the "door swing" and the "phone ring". Website revenue was going to be the life saver for small businesses who found they were spending too much time working in their business than building their business.

My favorite story from this time was an auto body shop who signed up with one of our former companies to have an e-commerce site developed. No, I'll admit, we had some relatively aggressive sales people, and the truth is they didn't know the first thing about the realities of website revenue generation.So, the auto body guy who was also a distributor for a line of wheels and accessories got so excited by the prospects of his new revenue generating web site that he actually hired a new receptionist to man the phones. This was of course 3 months before delivery, so one has to question his whole decision making process.

What this story illustrates is the "build it and they will come" mentality that was pervasive in the early days of the small business internet.Guess what. They didn't come.But, back then a few simple techniques would have made a lot of difference. Back before the search engines got smart all it took was having a little text on your pages and good "keywords" to this day I hear people suggest all you have to do is make sure you have the right keywords in your meta tags, but that's another story.
 

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