Ticket Machine Market Value Chain and Stakeholder Analysis
Ticket machines are the machines used for automatic generation of tickets, for public access. Ticket machines consists of the input and assembly unit for payment, operating devices, ticket printer, and control unit. Ticket machines offers the opportunity to take easy and quick ticket purchases at the public places as an alternative to use ticket offices. This is one of the most popular method to buy tickets. Ticket machines are designed for in-vehicle use such as hand held ticket machines or they are fixed at stations or at public places such as railways. In ticket machines, fare prices and fare rules are stored in its memory.
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Electronic ticket machines available or fixed at the stations or terminals, tends to be of kiosk type systems using touch screens or keypad type of user interfaces. Touch screens, buttons and keys are composed for various functions, fare values, ticket types and others. The operator (in bus) selects functions and fare types and enters destination of the passenger as per the passenger’s request and the ticket is generated by the ticket machine. The transaction record is stored in the machine and gets synchronized with the respective data centers or the depot. Some ticket machines also have the facility to use prepaid smart cards and passenger’s passes.
The major driving factor to use the ticket machine is the time saving factor and self-operated at most of the places. Due to the introduction of the ticket machine, the need to print the tickets has been diminished. This has also eliminated the cost of overheads transport and account team to monitor the process. The data is already feed in to the ticket machines, and at the end of the day the ticket machines are synchronized at the depot or with station.
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One of the factors that restraints the growth of the ticket machine market is the failure in its operating network. The other factor that restricts the growth of this market is the high initial investments. However, with the facilities to operate without any operator and ease to operate these ticket machines, boosts the ticket machine market. Some ticket machines offers an e-ticket. Benefits of e-ticket includes that we don’t have to carry a paper ticket, as it is present in electronic format, no fear of losing or the ticket.