Over the last few decades, social media has made some huge differences in the way we communicate with the world.

It made it easier to keep in touch with your friends and get the latest news. Whether we like it or not, we are bound to use at least one social media platform for most aspects of our life.

With this new perspective, our personal relationships are not the only thing that social media has changed. Businesses have changed too.

Social media is replacing billboards, flyers and newspaper advertisements, as you can find all you want on your mobile device. You can inform yourself of anything through doing a simple search or following a hashtag.

Did you know that there are billions of users worldwide who use social media? That’s quite a big market, isn’t it? If your brand isn’t using social media, you could be missing out on customers, clients or and/or revenue.

 

It might seem overwhelming, especially if you are not keen on social media yourself. But there are companies that you can work with that specialize in social media branding and digital marketing. They will help you actualize your brand ideas.

 

To help you get started with a social media branding strategy for your business, find companies that operate in an area close to you.
For example, if you live in Miami, you can look up the best Miami web design company that specializes in digital marketing and web design. They can help you develop your brand on social platforms.

 

Here’s how to get started.

Define your brand persona

Social media is all about your brand’s personality and how you want to be seen. This is something you can determine before going online, then adjust that image to your social media accounts. Your brand persona depends on what your business is about and the way you want to present it to the world.

Rember to be consistent with your online brand persona. This will give your clients or customers a sense of security because they will know what to expect. Your marketing should have a clear message.

There are several points you need to think about which will reflect your online personality. Here are some crucial points you want to think about:

Visual representation

Creating a logo that will be memorable and using colors that will suit the whole story of your business is a good start to your visual representation. Once you are sure you have a logo that reflects your business perfectly, use a consistent color palette make other visuals like banners or cover photos, depending on the social media platforms you will use.

For example, if you use Facebook, make sure your profile page includes your logo, as well as pictures and videos that represent your brand.

On Instagram, you can choose your avatar picture, but the most important element is to have a consistent feed, meaning the pictures you post have the same filter and composition.

Posts

Social media posts include pictures or videos with a description. They help make your brand more personal and also make your brand visible, so you get more exposure. You can achieve this by combining well-thought-out posts and pictures.

The convenient part of social media is the use of tags and hashtags. Allowing your followers to tag you on their posts will “spread the word” to the people who are following them. Using appropriate hashtags will help users find you more easily if they are looking for something you offer.

Post captions on Instagram should typically be kept short and sweet, but you can post a lot of text on your stories and then save them as highlights, where everyone can see them no matter when you posted. Facebook posts are somewhat expected to be longer so you can put more details into them.

The trick with Twitter is that there you can also write posts or “tweets” that can have 280 characters or less. Some catchphrases can be used here or simple slogans, maybe some funny remarks or jokes if they fit your brand.

Voice and tone

Your voice and tone can be determined by what type of business you are doing and your target audience. It can be a bit more serious, informative and professional, or you can make it more casual, even a bit sarcastic or funny.

Not all social media platforms are the same. LinkedIn focuses on business connections and is used by people with well-established careers, while Tik Tok is mostly used by teens that like to post funny videos and memes. So you might want to look professional on one app, but then show your fun side on the other. Either way, make sure your brand is cohesive across all of your channels.

Social engagement

Your brand persona will be visible through your posts and captions but also in the way you respond to comments. Almost every social media platform out there has an option to share or respond to any post, whether a text post, picture or video. Use this to connect to your followers.

You want to make your followers feel that they are seen and you value their opinion. Thanking them for their support or answering questions is a great way to do this

Make sure you don’t respond negatively to the comments. Whether you feel they are justified or not, you don’t want to look unprofessional and deter your customers from following you and buying your products. Everything that you post on the Internet stays there forever, even if you try to delete it.

That's why it's so important to create well-maintained relationships with your customers, and that is not a simple task. If you are not sure you can do it yourself, many business owners decide to get some help with creative branding services that will represent their company in the best light.

Post frequently

Now that you have given so much time, money, and energy to making a trendy profile page for your brand, make sure you post frequently enough to stay relevant in the social media sphere. You don’t want to get lost in the sea of other brands by not posting enough.

 

Sometimes you will feel like you don’t have anything interesting to post. On the other hand, you don’t want to overwhelm your followers with too many posts on their timeline. The simple way you can handle this is to make a calendar and create your posts in advance.

 

This way, you won’t feel uninspired or bland with your posts but rather confident since you took some time to think about what will work. In the meantime, you can focus on other aspects of your business and when the time comes, you will have enough content to share with your followers.

 

There are some simple tricks to make social media algorithms work in your favor.

 

For example, If you sell clothes, you could post a picture with the caption “What inspired your outfit today?” or “What is your favorite clothing item for summer?” or anything similar that relates to your brand. A bold quote or a simple “Happy Monday!” can do the trick to help you connect with your followers.

 

Conclusion

Running your social media accounts takes a lot of work, but it doesn’t have to be wearisome. If done right, it can be easy and even enjoyable as you get more confident and skilled.

 

Use best practices, create a cohesive brand image, communicate with your followers and your hard work will pay off.