The global short message service (SMS) firewall market is prognosticated to witness a significant adoption of different solutions in the coming years due to certain factors such as the rising focus on the avoidance of revenue loss because of grey routes. The swelling adoption of application to person (A2P) SMS, tighter government regulations, and escalating privacy and security concerns could help the market to embrace sound growth prospects. Companies operating in the market are anticipated to take to the adoption of different business tactics such as business expansions, collaborations, and mergers and acquisitions for securing a strong position in the near future.

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There could be a high adoption of SMS firewall solutions by Canada and U.S. telecom operators to streamline business operations and access text messages free of spam. SMS aggregators implementing SMS firewall solutions at a large scale are also expected to up the demand at a significant rate in the foreseeable future. SMS spam traffic kept under the radar of government authorities in Asia Pacific countries has led to the birth of several policies and regulations, much to the advantage of the global SMS firewall market. Furthermore, the region is expected to offer crucial breakthroughs in the market while riding on extensive geographical coverage and expansive customer base.

New product development could be a powerful strategy to cement an unwavering position in the global SMS firewall market. Players are also predicted to tap into a wealth of opportunities birthing with the growing adoption of A2P message in a number of industries such as government, travel, ecommerce, finance, and banking. Cloud-based SMS firewall solutions are projected to witness a high adoption rate due to several benefits: enhanced customer experience, high scalability, lower operational costs, and quicker time to market to name a few.

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Short Message Service (SMS) firewall solutions are used by organizations to actively safeguard the network and subscribers by monitoring all live traffic and filtering it for effective protection and monetization. SMS firewall market includes both SMS firewall and filtering solutions, provided by vendors to network operators. In 2013 Communications Fraud Control Association published a report and revealed that US$ 1.6 billion was lost by MNOs to SMS faking and spoofing, and US$ 2.2 billion was lost due to Denial of Service (DoS) and spamming. SMS firewall helps in monitor, detect, block and report unwanted incoming SMS traffic.