Smart Toys Market Driven By Rise In Demand For Internet of Toys and Increasing Technology
This report on the smart toys market by Transparency Market Research analyzes and forecasts the data of the market on the basis of primary and secondary research, at the global and regional levels. The report provides an analysis of the industry trends in each of the segments from 2016 to 2026, wherein 2018 to 2026 is the forecast period and 2017 is the base year. The global smart toys market report provides an in-depth and accurate analysis of market revenue across all the segments covered in the scope. It also highlights various drivers, restraints, and opportunities expected to influence market growth during the forecast period.
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The study provides a complete perspective about the smart toys market and expansion throughout the research study in terms of value (US$ Mn) across North America, Asia Pacific, South America, Middle East & Africa, and Europe. Moreover,the study explains the penetration of each market segment within various regions and how these segments have accelerated the growth of the market.
The overview section of the report analyzes market dynamics such as drivers, restraints, and opportunities that influence the current nature and future status of this market, key indicators, integration challenges, end-user adoption analysis, and trendsof the market. A market attractiveness analysis for every segment has been included in the report to provide a thorough understanding of the overall scenario in the smart toys market. The report also provides an overview of various strategies adopted by key players in the market.
In terms of solutions, the report segments the market into toy type, interfacing device, technology, distribution channel, age group and geography. The toy type segment has been classified into app- enabled mechanical toys, voice/image recognition toys, screen less toys, toys-to-life, puzzles, and building games, and health tracking toys/ wearable. The interfacing device segment is categorized into smartphone-connected toys, tablet-connected toys, console-connected toys, and app-connected drones. Based on technology, the market is divided into Wi-Fi, Bluetooth, and RFID/ NFC.
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In terms of distribution channel, the market has been bifurcated into online market, specialty stores, and toy shops. The age group segment is divided into 2-5 years, 6-8 years, 8-12 years, teenagers, and adults. The report provides in-depth segment analysis of the global smart toys market, thereby providing valuable insights at the macro as well as micro levels.
The report also highlights the competitive landscape of the market, positioning all the major players according to their presence in different regions of the world and key developments initiated by them in the global smart toys market. The comprehensive market estimates are a result of in-depth secondary research, primary interviews, and in-house expert panel reviews. These market estimates have been analyzed taking into account the impact of different political, social, economic, and technological factors along with the current market dynamics affecting the global smart toys market expansion.