The competition in real estate business is very high and it’s now become crucial to have a higher visibility online. Undoubtedly, the key component for improving your online exposure and getting possible clients’ attention is keyword research. Knowledge of which keywords in the market would be most effective, may lead to the generation of effective content that occupies more ranking points hence increasing the traffic flow to the website.

This article will discuss the purpose of the keyword research, how to select the right keywords for real estate and how to use the keywords that have been selected pertinent to real estate business.

Be it you're planning to hire a real estate SEO company or doing research on your own, having a thorough understanding is important. It's because knowing the keyword research basics will give you an edge.

Why does real estate SEO need in-depth keyword research?

Keyword research is a critical activity in real estate SEO because it will enable you to identify main keywords and long tail keyword phrases that your target market is using. This way, when you create your content, you are in a position to ensure that your work is aligned with the needs and wants of your audience thus increasing its likelihood to be flagged by search engines.

Furthermore, with comprehensive keyword research, you will be able to prevent such occurrences as your competitors are likely to get better rankings than you. The real estate market is competitively filled with many players all trying to woo the same customer. Only when you optimize and modify the keyword campaign does it mean you are up to date with the existing trends and consumer behavior patterns; thus ensuring your contents meet these standards.

Before you hire the top digital marketing consultant, check out the below tips to conduct effective keyword research for your real estate business.

Steps to identify the best keywords for your real estate business

Google Suggest and Autocomplete as a Source of Data

The most basic and yet very efficient tool is Google search field, where you can simply type the keywords you are interested in. The feature is that as one is typing a query, Google suggests a search query associated with the input made. These are suggestions that could be of importance to you especially since it captures what people are looking for at the moment. For instance, when one types the phrase “homes for sale in”, auto-suggestions may include “homes for sale in Los Angeles” or “homes for sale in Miami Beach”. These mentioned phrases can be practically incorporated within your content marketing plan.

Utilizing Keyword Research Tools

There are some other more advanced tools for keyword research which grab more profound data about the volume of search, competition, and other related keywords. These could be Google Keyword Planner, SEMrush, Ahrefs, Moz, among others as they do offer incredible support. These platforms enable you to put in seed keywords concerning your real estate market and get an assortment of more keywords together with their monthly searches and competition levels. For instance, searching for ‘real estate investment’ would show recommendations like ‘real estate investment firms’ or ‘real estate investment opportunities.’

Analyzing Competitor Keywords

One more efficient technique is determining which keywords your competitors have occupied. This way, the keyphrases driving traffic to your competitors’ websites will point to opportunities to rank for similar keyphrases. You can identify top keywords your competitor is ranking for using tools like Ahrefs or SEMrush; in a competitor’s domain, you type, and the tool will give you a list of keywords with the most traffic. This can also see opportunities in your approach and get ideas of other keywords to go after.

Long-Tail Keywords

Long-tail keywords are phrases that are longer and include additional terms most of which usually do not attract a lot of traffic but the bulk of which are highly likely to convert. They are especially important in real estate due to the fact that these sites target a particular segment of the market with certain purchase purposes. For instance; Rather than using the generic term such as “houses for sale” it is more strategic to use “three-bedroom houses for sale with specific location, for instance, Downtown Dallas.”

Local SEO and Geo targeted keywords

Geo-targeted keywords are also a good way of optimizing a real estate business since real estate is, by definition, local. Some of the important tags to include are the tags that contain specific real estate locations like neighborhood, city or region among others. For instance, phrases such as ‘Boston real estate market,’ ‘top rental apartment in San Francisco.’ In the same vein, using Google my business can also improve your local SEO since the business will feature in local searches as well as maps.

Keyword Intent and Buyer’s Journey

It became clear that in the case of keywords, getting an understanding of the context and the reasons behind the use of certain words, is of paramount importance. Keywords can be categorized based on the stage of the buyer’s journey they target: consciousness or attention paid, being given, or given in return. Awareness keywords are typically descriptive and informative and can be easily identified by the words “how to”. Decision keywords indicate the willingness to act, like “real estate agent in Chicago.” If you wish your content to fit the buyer’s journey model perfectly, you would need to have your articles and posts serve this table ideally.

To summarize, real estate keywords are important to the digital marketing of agents and brokers. Therefore, through the keyword research, use of long-tail targeted keywords, and understanding the keyword intent, one will be in a better position to market their business online ahead of competitors by appearing first on page one search results. Keep in mind that the keyword strategy should be evaluated and changed on a regular basis due to the constant market and trends alterations to meet the competitiveness of the content.