Businesses can advertise their products and services on the net through both organic and paid advertising.  While SEO is a set of techniques for the improved visibility of a website on search engines, PPC is a paid marketing tool which enables a business to reach out to maximum potential customer in less time.  In addition, some other digital marketing services include email marketing, banner ads, search engine marketing and mobile phone marketing.  All these services can increase the awareness of a brand or product on both online and social media channels.  Best digital marketing services will ensure better online visibility and improved sales conversion rate.