The Pickleball Equipment market involves products such as pickleball paddles, balls and nets used for playing pickleball. Pickleball is a mix of tennis, badminton and ping-pong which can be played both indoors and outdoors. Pickleball paddles are light weighted with a large surface area and made of wood or composite materials. Pickleball balls are similar to wiffle balls but bigger with slighter punctures for better control. Nets for pickleball are lower than tennis nets to make the game easier to play for all ages.
The Global Pickleball Equipment Market is estimated to be valued at US$ 510.2 Mn in 2024 and is expected to exhibit a CAGR of 9.9% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the Pickleball Equipment market are Asics, Adidas, K-Swiss, Mizuno, New Balance, Nike, Diadora, Lotto, P Inc., Puma, Victor Sport, and Wilson
Pickleball Equipment Market Growth popularity and health benefits of pickleball has increased the demand for pickleball equipment among recreational players as well as professionals. According to Sports & Fitness Industry Association, the number of pickleball players grew by 21.3% between 2019 to 2020 alone. Leading manufacturers are expanding their distribution channels globally to capture the high growth opportunities in developing markets of Asia and Latin America.
Market key players like Selkirk Sport, Paddletek and Engage Pickleball are focusing on product innovation as well as merger and acquisition activities to strengthen their product portfolio and distribution networks. The global pickleball equipment market is expected to grow at a significant rate due to increasing participation in recreational sports across age-groups along with promotional tournaments and programs conducted globally. USA alone has over 4 million recreational pickleball players currently.
The popularity of pickleball is increasing globally with growing awareness about its health benefits. National associations are coming up in many countries to develop the sport. Leading manufacturers are expanding their production capacities as well as distribution footprint in high growth regions. Sponsorship of global tournaments in Europe and Asia is helping to develop new professional and recreational players. Technology integration in paddles and performance wear will be a key trend along with customization as per player needs. This will drive further innovation and growth in the global pickleball equipment market during the forecast period.
Porter's Analysis
Threat of new entrants: Low capital requirements and low brand recognition make it easy for new players to enter the pickleball equipment market. However, established players hold a major market share which makes it difficult for new entrants.
Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of substitute products and brands. However, customer loyalty and attachment of pickleball as a sport results in consistent demand.
Bargering power of suppliers: Manufacturers and brand owners have significant influence over suppliers as there are many supplier options available for raw materials and components required for pickleball equipment.
Threat of new substitutes: Moderate threat as other sports equipment like tennis, badminton can be used for similar games. However, pickleball as a niche sport has developing loyal customer base with no close substitutes.
Competitive rivalry: High as major players compete on the basis of product quality, design, brand image and partnerships. Prices and offerings are also used to gain customer attraction in this growing market.
Pickleball Shoes Market Regional Analysis in North America holds the major share of the global pickleball equipment market currently, owing to high participation and popularity of pickleball as a recreational sport in countries like the United States. The Asia Pacific region is expected to witness the fastest growth rate during the forecast period due to rising health consciousness and increasing participation of young population in pickleball. Countries like China, India, Japan are emerging as high potential markets for pickleball equipment manufacturers.
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