Billboard advertisements are probably one of the most cost-effective practices of advertising. They are placed logically and strategically, primarily on the bustling streets of the region, but can also be hung off buildings- and a large number of individuals cannot help but see them as they walk or drive past. 

Usually, the monthly expense of a billboard advertising is roughly equal to half-page color advertisements in a newspaper, and numerous people are exposed to a billboard as compared to a press. The massive advantages in terms of grabbing visitor's attention have made billboard advertising, a multi-million dollar industry. 

Initially, when the billboards were hand-painted, they were very expensive and consuming, creating the need for something more affordable and innovative need for outdoor advertising. 

Fast forward to the present, today, the billboards are mostly made up of vinyl, which is an ideal material for the digitally and computerized changing the message in use at present. The very in-trend and the latest form of billboards are three dimensional and may even have moving parts linked to them, such as flags, to elevate interest.  

There is also a fragrance billboard which emits, for instance, food scents and which direct you to a specific restaurant. Another tactic is to have one fraction of your advertising message on each of succeeding billboards, thus keeping the interest of the driver for over a long time. 

The most crucial thing to keep in mind while opting for billboard advertising is that the message you wish to convey to your potential customers should be very short and to the point, as it has to be read-in many cases- the viewers past the billboard at quite a speed.    

A to the point slogan, bright color, and big lettering attracts attention from far. Everything printed on the billboard should be big, bold and clear. Billboards hung from buildings have the advantage of being able to exhibit more information and to be more explicit, as pedestrians can stop to read them. 

Outdoor advertising is usually located along major highways and roadways. Not only do they promote a specific product, but they also highlight products and businesses in the areas one is driving towards and are therefore an important factor in fetching business to small and outlying towns. 

These billboards are also used on smaller roads, generally to direct customers to a specific place of the business. Outdoor billboard advertising is used within cities and towns too, giving the wide coverage of the product to the passing-by viewers. For instance, Times Square in New York is one of the most ideal locations of billboard advertising, where the advertisement gets exposure to the millions of individuals passing through continuously.  

Billboard advertising in Melbourne costs monthly and one then has the opportunity of changing the advertisement regularly. The more billboards one has printed with the same message for use in diverse areas, the lower the cost overall.

STT advertising in Australia is one of the leading, prominent and reliable outdoor advertising companies offering bustling and prime locations for your next billboard advertising. They offer their services in other forms of outdoor advertising such as scooter advertising, mobile billboards, walking billboards, trailer advertising and many others. With over a decade of experience and expertise in the outdoor advertising industry, they cover all your outdoor advertising needs.