The Lawn Mower Market provides economical solutions to manage and maintain residential and commercial lawns and gardens. Lawn mowers are important landscape equipment used to trim grass and help maintain appealing green spaces. There are different types of lawn mowers available including walk-behind mowers, ride-on mowers, and robotic lawn mowers. Walk-behind mowers are affordable and easy to use for small-to-medium-sized lawns. Ride-on mowers provide efficient mowing of large lawns with less effort. Robotic lawn mowers allow unmanned automatic mowing with programmed schedules and connectivity via mobile apps. Lawn Mower Market Growth construction of homes and commercial spaces along with rising disposable income has increased spending on outdoor living spaces and landscaping activities. This growing interest in well-manicured lawns and gardens is driving the demand for various types of lawn mowers.

The Global Lawn Mower Market is estimated to be valued at US$ 34.56 Bn in 2024 and is expected to exhibit a CAGR of 4.3% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the Lawn Mower Market are Husqvarna Group, Deere & Company, Honda Motor Company Ltd., AL-KO Kober SE, and MTD Products.

The growing construction of residential properties and investments to upgrade outdoor spaces are fueling the demand for lawn mowers globally. Rising disposable income has increased spending on garden equipment and contracting lawn care professionals for landscape maintenance services.

North America dominated the global market in 2020 led by early adoption of robotic lawn mowers and stringent regulations regarding fuel emissions of gasoline-powered mowers. However, Asia Pacific is expected to exhibit the highest growth rate over the forecast period due to the booming construction industry and economic development of countries such as China and India. Major players are expanding their distribution networks and product offerings in emerging nations to tap the potential growth.

Market key trends

Lawn Mower Market Size and Trends is gaining traction is the growing popularity of robotic lawn mowers for automated gardening. Robotic lawn mowers navigate lawns automatically to mow grass using boundary wires or mobile connectivity. They offer hands-free operation and are well-suited for irregularly shaped and sloped lawns. Major players like Husqvarna, Honda, and MTD have introduced advanced robotic mowers with rain sensors, cut detection, and mobile app control. The incorporation of AI and IoT is allowing customization of schedules, sensor-based operation, and remote monitoring of robotic mowers. The advanced capabilities along with benefits like less noise and zero fuel emissions are increasing consumer preference for robotic mowers over traditional mower types. This growing demand is expected to drive the demand for robotic lawn mowers during the forecast period.
 

Porter's Analysis
Threat of new entrants: New companies can enter the market with less initial investment and production facilities. However, established brands have significant brand loyalty and distribution networks which act as barriers.

Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of alternatives and price comparison online. However, brand reputation and quality influence final purchases.

Bargaining power of suppliers: Key components and parts are available from different suppliers globally. So suppliers have low bargaining power due to less differentiation.

Threat of new substitutes: There is a low threat as alternatives like manual mowing are time-consuming. However, robotic lawn mowers are gaining traction.

Competitive rivalry: The market has major global players competing on quality, styling, gear systems and pricing.


North America dominates the global lawn mower market currently holding over 35% share, majorly attributed to rising spending on gardening and landscaping in countries like the US and Canada. Growth is catalyzed by the increasing construction of homes with private yards or lawns.

The Asia Pacific region is poised to witness the fastest growth during the forecast period. This is accredited to rising spending capacities, changing lifestyles, increase in gardening as a hobby especially in developing countries like India and China. Additionally, warmer weather conditions in countries like Australia and Japan are boosting the adoption of yard maintenance equipment.

About Author:

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)