Every business or commercial venture runs on goodwill and strong product. As far as the word, "product" is concerned, it could be a physical one or the one with a strong service value. In this case, every commercial enterprise try their best to bring before us a product with mass appeal and optimum monetary value of our hard-earned money. Here comes the word, "brand", which does not remain confined to only mass-market goods with average pricing. There is also a category of products that offers premium value with a higher price range. As for example, a Starbucks coffee costs almost 5 $, whereas a simple corner shop coffee pinches your pocket for not more than 1.5$. In both cases, there are a certain group of consumer class is being created to consume both of them.

A strongly branded product gets the opportunity to charge a premium in order to maintain its quality and attract premium customers to its fold. A strong brand with a premium product line up has certain advantages of gaining leverage in partnerships and marketing, diversifying into other range of products and services, attracting the best available talent and also maintain sales even during a slowdown. Strong brands are not built overnight but require sustained contributions from each and every employee. It's not the work of only the marketing department but also involves planning, design, development, and production. Combined efforts of each and every employee help us to make a strong brand.

As far as the Employee is concerned, he or she does what they are told to do and they are paid for it. As an employee, you are not always offered the opportunity to showcase knowledge. In certain cases it could be a valuable proposition to the company employing you. Generally, an employee hardly challenges leadership or other fellow others in the team.

 Unless, it is seen that you can perform a routine task in your own innovative way, which could save costs and time. This will help you to join the team with a branding mindset. You feel lucky since your knowledge helped in improving the product and services of the company you are employed with. Branding a product or service requires a continuous effort of not only promotion but also improving it. It requires utmost professionalism with a constant focus.

Branding is not only confined to products and services with a commercial value but also personal. An employee should brand him/herself to become a somewhat, "living brand". The way he/she dresses, converse with fellow members, delivers his/her assigned task etc. If he/she could become a perfectionist by itself, then an employee could be a prized possession for that company. He or she could be a brand in their own right. It is all about changing the mindset and the way of thinking and approaching problems.

 There should be a continuous process of further improving and enhancing skills, re-engineer it to rebrand themself. Branding could be improved further if we could change our way of thinking. We should desist from undervaluing us, particularly in the field of education, expertise or experiences, which we have earned over the years. They should be seen as core-edifiers and think of yourself as a complete brand. Education, experience, and expertise helps us to become a complete brand.

These edifiers help us to build a strong foundation and make yourself as a powerful brand. This strong foundation helps an employee to gain the attention of career builders and agents. As far as education is concerned, an employee should include an earned diploma, other professional certificates apart from his/her regular college degree.  They should also mention their Linked in and other contemporary profiles. This will help the employer to ascertain a comprehensive value of yourself as a brand. As far as the field of experience is concerned, voluntary work should also be included in the resume. It could be a bonus advantage over regular work experiences.

 Finally comes, Expertise where a candidate could apply their overall education along with their experiences in multiple fields. Expertise and experience help to logically conclude a complete project within a stipulated time frame. After all, it's all about changing the mindset of not only the employee but also the management. This could be done in some simple and meaningful gestures, like writing an email or answering a query. This response, helps an employee to rise above the rest. It could also lead to the following. People around will become a fan of your personality, work ethics etc. As far as brands are concerned, they could be presented with their unique offerings and experiences.

Most of these brands have already carved a niche for themselves which doesn't undervalue their everyday tasks. Brands should always value their relationships with all stakeholders attached to it. As an employee, a brand should find new ways to speak and interact with fellow employees through presentations, briefings or conference calls. They should go out all the way to attend all types of meetings and work parties.