Maintaining your company’s website rankings on Google means actively staying up to date regarding the ever-changing SEO trends and algorithms. So, what can business owners and marketers expect for the remainder of 2020? Here is a look at some of the most notable trends to consider leveraging to your advantage.

Influencer marketing

Influencer marketing has been on the rise for a while now and is set to continue its upward trajectory throughout 2020. The reason for the increase in influencer marketing popularity is that consumers are becoming increasingly frustrated and disheartened by the sheer amount of advertising that they are exposed to on a daily basis. Research shows that consumers are much more likely to buy into a brand concept when it is endorsed by an individual in whom they already trust and respect.

Just remember to find influencers who are relevant to your business and who are already known to your target audience.

Google snippets

If you are paying close attention to regularly creating interesting, informative content for your website, chances are good that you are making decent headway in terms of embracing the opportunity to wind up in ‘Position 0’. Google featured snippets are short snippets of information that answer a question typed into the search bar by Google users and are placed above position number one on the results page — hence, they are referred to as ‘Position 0’. Research shows that an estimated 55% of all clicks from Google originate from snippets.

If you need assistance in terms of tweaking your content to boost the likelihood of being awarded a Google snippet, it can help to get in touch with an internet marketing agency specializing in content, such as www.clickintelligence.co.

Optimizing for voice search

With smart devices becoming ever more intelligent, it is now quick and easy to log a Google query using voice-activated search. According to statistics, over 20% of all searches done via Google are conducted via voice search. The reality is that most people ask direct, often lengthy questions when using the voice search feature. SEO and marketing experts need to be aware of this fact and should be optimizing content and meta data to reflect this trend.

E-A-T

Going forward, Google will be focusing on assessing more than just on-page and off-page SEO factors for a website and a brand. The search engine will also take note of the brand’s Expertise, Authoritativeness, and Trustworthiness (E-A-T). Are you producing high-quality content? Are you helping in the fight against publishing fake news or sensationalist stories? Is your reputation up-standing in both the online and the offline world? Ultimately, in order to tick all of the boxes when it comes to the concept of E-A-T, business owners need to pay attention to:

• Optimizing customer service across all channels, both digital and traditional.
• Ensuring supply chain excellence (providing timeous deliveries with frequent status updates).
• Improving user experience in all aspects of the business.
• Boosting ‘digital charisma’ (i.e. ensuring great user reviews, etc.)

With a fresh understanding of what is to come within the realm of search engine optimization, you will be ready to dominate within your industry. Good luck!