Digital marketing agencies are beginning to focus more on local searches which have been revealed to be one of the keys to increasing business engagements and returns over the past few years. To further prove this, a quick search of local search in your search bar is guaranteed to return with over 50 million results which shows that digital marketing agencies are really focusing on this strategy.

Setting up a Google My Business SEO account to better optimize local searches however has become of the trending moves to make in order to increase local SEO ranking on search engines.

In this blog post, we will further explore how to make your Google My Business (GMB) page stand out from competitors in the industry and in your locality.

Tip #1: Be Thorough With Your Listing Information

The digital world requires some basic information including Name, Address and Phone number, this information is crucial to locating a business and as such, it is important to associate this  information with your Google My Business Page. This information, often times known as N.A.P. is essential to locating your business through the map on their mobile devices. Additional information which can be provided as part of the GMB page include the business hours operated, payment types accepted by the business, business category and business description.

For better Google My Business SEO, it is recommended to insert keywords in your business description.

Tip #2: Include Your Own Photos

Some GMB Ranking Factors are very important so be sure to include images in the Google My Business SEO pages as a study conducted by Adobe revealed that posts that include images produce as much as 650 percent higher engagement compared to regular text GMB posts. Visuals play a strong part in audience engagement and as such, it is important to make use of this as best as possible. By adding a photo of your business, its staff, equipment and others, you might be able to catch the target audience’s attention faster and better.

Tip #3: Review Your Competition

When planning to beat your competition in the game, one of the recommended moves is to look at their Google My Business SEO listing. A quick and simple search for the term or category which your competitor is in will give a ready insight as to their rank and the information they have which could be to an advantage to your listing.

Tip #4: Treat Your Customers Right

Customers are the reason why your business exists and as such, it is important to deliver quality services to them. Negative reviews can hurt your business more than you expected and as such, it is important to deliver timely service with top-notch quality products and services as promised. Digital marketing strategies for optimizing business’ Google My Business SEO account is dependent on the customer’s experience. Good reviews, a form of offline SEO plays an important part in increasing the way your business and brand is regarded online. Paying attention to details and offering customers the best possible experience using your products and services is key to building both online and offline business success with higher returns.